Why You Need A Call To Action In Your Content

May 22, 2019   |   Share:     |  

Calls To Action (CTAs) are what make the world go ‘round. And for good reason. Especially when it comes to using video to achieve your business goals, people need to be told what to do. Which is why a strong Call To Action can make all the difference in creating an effective piece of video content. First, let’s take a look at what a Call To Action is and the different types of CTAs there are.

According to Wikipedia, a call to action is, “any device designed to prompt an immediate response or encourage an immediate sale.”

Some examples of CTAs include:

  • Sharing a post

  • Filling out a form

  • Subscribing to a channel or following an account

  • Clicking to read more

  • Signing up for an event


INDIRAP Founder and Executive Producer Julian Tillotson talks about why a Call To Action is so important in the video below: 


“You have to hold the viewers’ hand and push them through the process,” Julian explains.

The CTA in a video is what moves the buying process along and is what turns your viewers into buyers. You want to make the buying process as simple and clear cut as you can, and the best way to do that is by directly telling a viewer what it is that you want them to do.

Why do you think there are so many YouTubers with millions of subscribers? Because it would be hard to find a YouTuber who doesn’t tell viewers to “like, comment and subscribe” in every single video. Successful content creators like YouTubers tell their audiences what they want them to do. 

You don’t want there to be any confusion in the buying process for your customers, which is why it’s important to have strong CTAs in all of your content, including video. Ultimately, it could be the difference between a lead and a conversion.


Hubspot put together a great list of Call To Action examples  here. At INDIRAP, we even have an entire series of content with a Call To Action title. Check out our “Turn Your Sound On” Series here.

So here’s our Call To Action to you: Click the button below to sign up for a free video marketing strategy session.


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