Brands Need Spring Cleaning Too. Here’s How To Keep Yours Fresh 🧼
If you’re reading this, this is your sign to clean up your brand a bit. And no, we’re not talking about dusting and sweeping.
In this article, we’re breaking down all the ways you can tidy up your digital platforms to ensure your audience is only seeing the very best version of you. Ready to freshen things up? Let’s get started.
When was the last time you really took a look at your social platforms and cleaned ’em up a bit? Or gave them a strategic refresh? Your social pages play a huge role in your brand’s digital presence. So even small flaws, like outdated information in your bio, spelling or grammar errors, and poorly-made content, can significantly impact and showcase your brand in a bad light.
We recommend setting aside some time to go through your platforms. Not just the bios, but the content as well. Do they all have a cohesive look and feel? Is there any info that should be updated? Are you proud of the content you’re seeing? This is an excellent opportunity to assess the work you’re putting out and note areas of improvement.
If you want to take it a step further, you can even expand your search to your competitors’ pages and brands you look to for inspiration. Seeing what others are doing might inspire you and push you creatively.
Your website should never be stagnant. Imagine walking into a clothing store and seeing that the shelves haven’t been restocked in weeks. The displays are dusty, there are signs promoting old sales that aren’t running anymore, and it’s clear no one’s put any effort into keeping things up to date. You’d probably want to get out of there immediately, right?
Well, a neglected website can have that same effect. An unmaintained website signals to your audience that you have an unmaintained business. Obviously, that’s not how you want to present your brand.
Take some time to go through the depths of your website. Like really do a deep clean. Click around for expired links, delete any expired promos, update your about-us info and team pictures. Seriously, do your best to look into everything –from the small details that tend to get overlooked to the big projects, like strategizing or implementing a redesign. It will improve your site aesthetically while boosting your SEO and helping unique visitors find your page.
Much like actual spring cleaning, putting this off will only make it harder to tackle later on, and it can’t be avoided forever. But once it’s done, you’ll have a shiny new website that’s actually inviting rather than unnerving.
PS don’t just treat this as a once-a-year task. We’re not saying you need to overhaul it on the reg. But updating your website should be a consistent process. Treat it like hygiene. If it’s neglected, your audience will absolutely notice.
Running a wide selection of paid ad campaigns is a great way to boost brand awareness and keep your name ahead of as many people as possible. However, depending on how many you’re running, it can be tough to keep track of them all. It’s easy to get lost in the big picture and stop to take a deep look into each campaign and ensure they’re all updated, performing well, and bringing you the results you’re paying for.
If not, it’s time to go out with the old and in with the new.
Let’s be real. Cleaning out your files and organizing your old data suuuucks. But if you feel like your digital past is weighing you down and making it difficult to focus on the future, something’s gotta change.
Maybe a disorganized system would fly if you’re a one-person operation. But an “organized-chaos” has absolutely no place in a successful growing business model. Full stop.
We’re not going to tell you how to sort out your files or assemble your systems and processes. But what we can tell you is to trash the clutter and strategically archive the rest in easy-to-find locations.
Get rid of everything that does not have any value and keep everything that is needed in easy to locate destinations. It might not be the easiest thing, but it will absolutely lighten your digital load and put you in a position to move forward faster.
Content Refresh 🧹 Dust Off Your Old Content
As you’re going through your website, all your platforms, and old files, chances are you’re going to uncover forgotten content. Some might be too old to salvage, but there’s bound to be a fair amount of usable images, videos, or copy to dust off and rework.
Recycling old content not only provides you with a shortcut to great branded content, but the more you use your past content, the more value it holds. If you invested in producing a high quality video last year and you’re able to take the content and rework it, you’re saving money by not having to start from scratch and increasing the ROI of the original video. Here are some ideas of how you can upcycle some of your old content:
Last but not least, let’s talk about your physical space. Whether you’ve got a designated office space or your business is still primarily working from home, your workspace should be a source of inspiration, not anxiety.
Not only do we recommend doing a deep clean of your physical files and workspace to ensure the space is organized, but we think it’s helpful to add personal touches that will keep you motivated. Whatever that may look like.
Find the things that bring you joy and keep your brain cooking. Mood-boards, motivational quotes, images that remind you of why you do what you do, anything. Then find ways to incorporate them into your space. While also eliminating the trash and unnecessary clutter.
Creative spaces breed big ideas and successful outcomes. A fresh, clean, and organized space will put you in an ideal position to thrive. Put thought into your space, and it will pay back in droves.
Have Fun With It
Cleaning doesn’t have to be a crappy experience. There’s always going to be ways to pull value from what you find along the way and once you’re done it’ll be so much easier to get where you want to go, faster. Happy cleaning!
We’re continually evolving over here at INDIRAP. Whether it’s the content we’re putting out, the brands we look to for inspiration, or the technology we use. We’re never satisfied standing still.
So if you’re looking for a creative partner to constantly challenge you and help you grow, you’ve come to the right place.