Your website should never be stagnant. Imagine walking into a clothing store and seeing that the shelves haven’t been restocked in weeks. The displays are dusty, there are signs promoting old sales that aren’t running anymore, and it’s clear no one’s put any effort into keeping things up to date. You’d probably want to get out of there immediately, right?
Well, a neglected website can have that same effect. An unmaintained website signals to your audience that you have an unmaintained business. Obviously, that’s not how you want to present your brand.
Take some time to go through the depths of your website. Like really do a deep clean. Click around for expired links, delete any expired promos, update your about-us info and team pictures. Seriously, do your best to look into everything –from the small details that tend to get overlooked to the big projects, like strategizing or implementing a redesign. It will improve your site aesthetically while boosting your SEO and helping unique visitors find your page.
Much like actual spring cleaning, putting this off will only make it harder to tackle later on, and it can’t be avoided forever. But once it’s done, you’ll have a shiny new website that’s actually inviting rather than unnerving.
PS don’t just treat this as a once-a-year task. We’re not saying you need to overhaul it on the reg. But updating your website should be a consistent process. Treat it like hygiene. If it’s neglected, your audience will absolutely notice.