Testimonials – The best way to build trust is to provide proof that you’re legit. And the best way to do that is by having others sing your praise. It’s simple social proof.
Consumers trust other consumers; that’s never going to change. So why not capitalize on that! These videos give your potential clients a chance to hear directly from someone who was once in their shoes, establishing credibility and proof of concept while shining a positive light on your process.
Not to mention, it makes your current clients feel valued and heard.
Case Studies – Similar to a testimonial video, a case study is a great way to provide proof of concept. It shows potential clients, “Here’s what we can do for you because we’ve already done it for others.”
It can significantly decrease any purchasing anxiety and is a great way to establish your brand’s reliability.
Process Video – People love transparency! A simple process video is a great way to pull back the curtain and eliminate any questions that may be holding potential customers back from buying.
Showing your step-by-step process in a straightforward and engaging way gives your customer a glimpse into exactly what they can expect. It’s an uncomplicated video, but it really makes a huge difference.