MYTH:

INDIRAP is a video production agency.

FACT:

INDIRAP is a full-service video production AND marketing strategy agency. Providing video production, marketing, and content distribution strategy to help your business grow.

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WHAT DOES THAT MEAN FOR YOUR BUSINESS?

It means we don’t just create content and hand it over to you. We offer guidance to help our clients distribute that content for their own success and growth.

It means that not only do we create amazing content but we’re able to give you a marketing strategy for distribution that aligns with your individual brand guidelines and needs as well as supply you with a plan for the many ways you can use your new content.

It means we’re so proud of each piece of content we create, that we’re willing to do everything in our power to ensure it achieves its purpose, and then some.

We know this is a big and important investment for your brand, so we want to give you all the knowledge possible to help your content succeed once it’s in your hands. That’s why we don’t stop at making great content, we also provide resources and tools for marketing and distribution.

Julian Tillotson
Founder & Executive Producer, INDIRAP

SO WHAT CAN INDIRAP OFFER YOUR BUSINESS?

MARKETING STRATEGIES

When taking on a new project or client, marketing is the very first thing we consider. Because great content can only get you so far. And even the best content isn’t worth the investment if it’s just going to sit in a folder on your computer collecting dust. That’s why we don’t just hand over your content and say “Good luck!”

We start from the end. We examine the marketing strategies you already have in place to determine how your content can work within those structures or offer solutions on how to make them better. This could mean website redesigns, new campaign ideas, updated social media pages, really anything. If our content is going to live within your marketing funnel, we want to give it the best home possible. Once we feel we have a proper marketing strategy in place to allow your content to thrive, we can start creating.

What is the intended purpose of this content? Who are we speaking to? What emotions do we want to evoke? How will success be measured? These are the questions that drive our creative strategy and allow us to bake success into the structure of your content.

By creating with marketing in mind, we’re able to provide you with content that you know exactly what to do with and how to utilize. There’s no guesswork and no chance of your content being wasted or forgotten because you already know exactly how to use it and extend its value.

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DISTRIBUTION INSIGHTS

Years ago we noticed some clients really didn’t understand that their content didn’t need to be for one-time use only. So now, before we start a new project, we always ask, “Where is this content going?” Maybe we’re creating a brand overview video and our client wants to add it to their website. That’s great, but how else can we circulate it?

You might just see a video, but we see opportunities. We see it being cut up and used for multiple social media posts, we see it adding spark to a campaign to build brand awareness, being added to email blasts to liven up the copy. The possibilities are endless.

We do this not only because we want to see our content thrive and live up to its purpose. But also because we truly just love seeing our clients succeed and helping them grow in any way we can.

EDUCATIONAL TOOLS

The way we see it if we’re climbing up, you’re climbing up with us. Whether you work with us or not, you can count on us to give you the tools you need to succeed.

From our educational videos on YouTube to our quick tips within the email blasts, to our weekly blogs and LinkedIn articles –we are always taking what we know and spreading it to the masses. Could we keep all of our methods and insights locked away? Absolutely. But who is that helping?

Knowledge is power, and the more powerful our clients are, the more powerful we are.

VIDEO PRODUCTION

You didn’t think we would leave this out, did you? Production is at the core of who we are. Because there is nobody out there who does what we do better. Not only do we create content that demands attention. But our marketing and business savvy allows us to build out each element strategically to achieve a goal. From the initial concept to the final product, strategy is being cooked into each frame.

So yes, we are a video production agency, but it’s our expansive knowledge in marketing and distribution that really skyrockets our production value into outer space and makes your content successful.

My goal with every client is to locate their unique pain points and create actionable marketing strategies catered to their specific goals and needs. This could look like creating successful social media accounts, developing email or paid ad campaigns, designing websites, boosting SEO, or providing valuable data and analytics. Yes, content is at the core of it all. But really, it’s about making sure people know where to find that content and, even more importantly, what to do with it.

Deepu Thomas
Director of Marketing, INDIRAP

CONTENT IS JUST THE BEGINNING

What we do isn’t cookie cutter. There is no one size fits all solution for each business.

Our mission is to find out what our clients want and need and provide them with all the tools they need to take them even further. Sometimes that means producing a killer video. Other times it means offering up a strategic marketing plan and providing insights on how to distribute content.

But at the end of the day, what we want you to know is that INDIRAP can do SO much more for your business than just create a video.