Have you ever watched a video and thought, “This is so me”? 

You know, those moments where what you’re watching feels less like marketing and more like someone just gets your world. 

That’s not by chance but the magic of lifestyle marketing, where brands transcend mere transactions to build real connections. When you blend that with the power of video, the result is next-level engagement. 

It allows people to see themselves in the stories, the experiences, and the vibe of what’s being displayed on-screen. Stick around as we discuss lifestyle marketing definition and explain how this subtle, indirect marketing strategy works.

What Is Lifestyle Marketing?

Say you’re scrolling through your social media feed and stumble upon a video of someone making their morning coffee in a cozy kitchen, their dog by their side, sunlight pouring through the window. 

It’s pretty simple, but something about it clicks. You feel the vibe of a calm morning and maybe even picture yourself in the moment. That’s the essence of lifestyle marketing. 

It creates an emotional connection by showing relatable moments that resonate with the audience’s life. After all, emotions are at the core of human connection, and concepts like emotional resonance explain why we’re more likely to engage with content that makes us feel something. 

Traditional marketing is often more transactional. It’s straightforward and focused on features and benefits, “Here’s a product, here’s what it does, and here’s why you need it.” 

However, lifestyle marketing takes a different approach. It sells a way of life and, through it, the product. 

It pulls people in because they feel like the brand reflects who they are and who they want to be. 

And when you bring video into the equation, it becomes even more powerful. It allows you to, as in Anton Chekov’s language, show, not just tell. Plus, with a 90% audience reach, according to Statistica, there couldn’t be a better time to leverage video in lifestyle marketing. 

Strategies to Nail Your Video Lifestyle Marketing

It’s no secret that video is king when it comes to capturing attention, but combining it with lifestyle marketing can transform how people connect with your brand. Below, we discuss how you can pull it off effectively. 

1. Day in the Life Video

There’s something incredibly engaging about stepping into someone else’s world for a moment and watching their routine with a sense of authenticity. 

Day in the Life videos capitalize on this curiosity. 

According to research, 51% of US consumers say they need to connect with and comprehend others through video content. 

Many content creators are cashing in on this opportunity. No wonder hundreds of YouTube creators are seen filming their routines, from the mundane to the extraordinary. 

If you intend to leverage this strategy, focus on these tips: 

• Ensure that your portrayal is genuine. Authentic moments resonate more deeply with viewers than staged scenes. 
• Customize each video to different audience segments. For instance, highlight how your brand benefits a tech-savvy remote worker differently than it does a family managing a household. 

2. Lifestyle Remix

Collaborating with influencers for a video series can bring a fresh perspective to your brand. 

For example, if you’re selling a property that boasts easy, stress-free living, avoid sharing those generic property tour videos. Instead, partner with an influencer who usually lives in a fast-paced environment.

Let them spend a weekend in a tranquil countryside home you’re selling. Let them experience the property firsthand and capture their honest reactions in this new, slower-paced setting. 

This approach will work way better than the typical real estate videos. That’s because viewers get to see your product through fresh eyes, which makes it easier for them to envision how it might fit their own lives. However, make sure you:

• Select the influencers whose lifestyle contrasts with the product’s usual context. This will lead to a more authentic reaction from them (which the viewers crave). 
• Develop a storyline for the video series that shows a meaningful shift. For example, show how the influencer adapts to the property’s peaceful environment. This will make the content more impactful. 

3. Micro-Moments Storytelling

There’s a reason why TikTok surged in popularity soon after its launch. It introduced compelling short form videos, and people were drawn to them. 

No wonder several other platforms, from YouTube to Instagram, jumped on the bandwagon with shorts and reels. In fact, a professional networking platform like LinkedIn recently leveraged this content type, given its immense popularity. 

As a lifestyle marketer, you can cash on this opportunity, too. Instead of a grand narrative, consider creating micro-moments that capture small yet meaningful slices of everyday life. 

Maybe create a minute-long morning routine where your product seamlessly integrates into someone’s start to the day or a brief lunch break that highlights how your brand adds convenience to someone’s hectic schedule. 

However, remember that every second counts in a short form video. So, be precise and engaging while also effectively demonstrating your product’s impact. 

4. Emphasize Sensory Over Visual

We live in a visually saturated world where stunning images are everywhere you look. Therefore, to truly captivate your audience through lifestyle marketing, it’s time to think beyond the visuals. 

Put simply, instead of just showing how your product looks, focus on how it feels, sounds, and even smells. 

Take a page from the book of Dunkin’ Donuts. The brand is pretty popular already, yet it employed a whole new approach to further pull its audience in. A few years back, it installed aroma diffusers on city buses that released the scent of their coffee every time an ad for the brand played on the radio.  

This clever use of sensory marketing created a powerful association between the smell of their coffee and their brand message. It goes without saying that the experience was unforgettable for the passengers. 

For your own brand, think about how you can evoke similar sensory experiences. If you’re, say, marketing a beauty product, you can use ASMR techniques to highlight the soothing sounds of application or even the subtle scent. 

Here, you can partner with local spas where subtle mists or soothing aromas are dispersed in real-time when your video is shown. That’s just one example. You can get as creative as you want with the idea. 

5. Live Lifestyle Diaries 

People love witnessing someone’s day unfold in real time (unfiltered and unedited). We mean, there’s a reason why reality TV shows hold such a magnetic appeal. 

The real-time connection, free from retakes and scripted moments, creates an engaging experience for the viewers. Research highlights that live streams are “more popular than tutorials and educational videos online.” 

You can use this strategy for your video lifestyle marketing. Consider featuring influencers who live-stream their day, from morning coffee to evening relaxation. Throughout the video, they use your product and show how it enhances their day. Whether they’re cooking, working out, or unwinding, viewers get to see your product in action. 

However, since live streams can be tricky, make sure you partner with influencers who, besides being engaging on-screen, are relatable, too. Their natural charisma must resonate with viewers and create a strong connection to your product. 

6. Lifestyle Swap Challenge 

Bear Grylls is a global icon not just for his daring survival skills but because he thrives on stepping into the unknown, extreme challenges. This fascination with watching someone tackle unfamiliar scenarios taps into a fundamental psychological drive: our love for novelty-seeking and problem-solving. 

Therefore, seeing individuals tackle challenges stimulates our desire for exploration. You can use this concept and apply it to lifestyle influencers. 

Here, a tech enthusiast, for instance, will trade their high-tech gadgets for a day of camping in the wilderness, while a nature lover will embrace a day of cutting-edge technology. 

As they swap lives and engage with each other’s routines, your product becomes a key part of their new experiences. 

Just make sure you select individuals from contrasting niches. Their distinct backgrounds will make the content more engaging and showcase your product in a whole new light. 

Lifestyle Marketing Examples 

Curious about how lifestyle marketing plays out in real-world scenarios? Here are some standout lifestyle marketing examples that demonstrate how brands evolve from “just another brand” to something truly iconic. 

Apple 

Apple sells a vision of a life well-lived. Its videos often create a narrative around the product’s role in someone’s life. 

Take its promotional videos, for instance. Instead of focusing on the specs of a new iPhone or MacBook, Apple highlights how these devices fit into someone’s life. This ad from Apple is an example. 

This way, Apple clarifies that it's a companion in your journey toward a more fulfilling lifestyle. Do check the video titled “How Apple and Nike have branded your brain,” to gain more insight into the topic

Vogue

Although a fashion magazine, Vogue curates an entire lifestyle, and its content is a perfect example. 

In the episode with Margot Robbie, viewers get a rare peek into her world - her home, her style, and everyday moments. This gives the audience a glimpse into how fashion blends with real life. 

Vogue’s marketing goes beyond traditional fashion ads that merely showcase a model wearing a new clothing line. Instead, fashion magazines turn fashion into a lifestyle statement by featuring celebrities. 

Nike 

Nike’s marketing is a masterclass in lifestyle branding. Its “Just Do It” videos champion a mindset and a way of life. 

They call to action, encourage viewers to push their limits, and embrace a life of resilience. Nike could have gone the traditional route by merely highlighting its product features. 

But it aligns its brand with the pursuit of excellence and athletic achievement. This way, its products naturally become symbols of motivation. It would be fair to say that Nike resonates deeply with anyone striving to make their mark in the world. 

Here’s another latest video from the brand titled “Winning isn’t for everyone.” The ad doesn’t talk about any product for a moment but merely promotes a mindset. The comment section clearly shows that the audience loved how impactful the video was. 

Build Your Community with the Best Video Production Chicago Agency

Beyond telling a story, video lifestyle marketing invites your audience to live it.

When you succeed in painting a vivid picture of how your product can become an integral part of their lifestyle, you naturally create a strong connection with them. All you need to do is sell your product without selling it. 

Creating such content is no walk in the park. That’s where a dedicated video marketing Chicago agency comes in. At Indirap, we develop unique video content ideas and apply them in real-time to drive engagement. 

Our strategic insights can help you turn your brand into a lifestyle icon. So, what are you waiting for? Let’s create videos that do more than just market. Let’s create experiences that matter. 

FAQs

How can video be used for influencer marketing?

Video can be used in influencer marketing by having popular influencers create content that highlights your product or service. This could be a makeup tutorial, a cooking demo, or a travel adventure. The format and content type primarily depends on the creativity level of the influencer. However, you can also share your recommendations because, by the end of the day, it’s about your product/service. 

What are examples of lifestyle marketing?

Lifestyle marketing brings a brand into everyday life. A sports drink featuring a high-energy workout video or a fashion brand highlighting a day-in-the-life vlog can be taken as examples. Overall, the strategy is to make your brand feel like a natural part of your viewer’s world. 

What is a lifestyle video?

A lifestyle video integrates your product into everyday moments. It might, for instance, feature a home chef using a new kitchen appliance to prepare a family dinner. This captures how the product enhances their cooking experience. The goal is to show the product’s benefits all while making it relatable to the viewer’s life.