Take one look at a casino and you’ll find no shortage of video screens. And for good reason. The versatility of LED screens and the endless types of content they can display are one of the most cost-effective ways to modernize, and automate the way your casino runs. But just as important as the actual screens is the video content you’re playing on those screens. Here’s why video content in casinos is one of the most effective use of marketing spend.

Let’s focus on casino video walls. According to Novisign, here are some of the best ways to use video content in a casino:

• Gaming advertisements: showcase prize winners, upcoming competitions, poker table waiting lists, weekly blackjack tournaments and more
  
• Entertainment options: list weekly and upcoming shows, spotlight featured upcoming events, highlight live concerts and promote ticket packages
  
• Casino directions: provide casino “You Are Here” maps with directions to casino and slot machine games, restaurant options, entertainment venues and other facilities.
  

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Video screens are engaging and can provide both entertaining and informative material for your patrons that will be sure to enhance their experience. As one of the most effective ways to drive brand messaging in both physical and digital spaces, putting captivating video content in front of the eyes of your customers while they are in your casino will help to create a cohesive brand experience.

The quality of content on your casino video screens should on par with the level of service you bring to your guests. If you want to know why, INDIRAP CEO Tyler Mose explains why professional video content is so important in this post.

Take a look at some of the work that INDIRAP has done for casino in our highlight reel below: