No matter what business, platform, or format – video is one thing that exists within all industries. And over the years, companies have gotten extremely creative in how they use videos to add to their communication strategies and overall customer experience.

In this article, we’re peeling back the curtain to look at 5 major industries and the unique ways they use video to move ahead. It’s all waiting for you here 👇👇

REAL ESTATE

Over the past few years, we have seen a massive digital shift in all industries, and real estate is no exception. What started as practices that emerged due to the pandemic have turned into new opportunities. With a further reach and increased convenience, agents and commercial real estate companies have turned to video for things like agent overviews, property tours, neighborhood videos, as well as just fun social and lifestyle content to show off their personalities.

Types of Videos: Agent Overview Videos, Property Tours, Neighborhood and Lifestyle Videos, Social Videos

MEDICAL & HEALTH CARE

Trust is one of the main components in the medical field. Patients, families, and stakeholders place an abundance of trust in their doctors, equipment, facilities, and the feedback of others. With that being the case, we’ve seen that professionals now utilize video methods to enhance their communications and provide a better patient experience.

Healthcare videos offers transparency in a way that text just can’t. When a patient looks into how a procedure will work, what a facility is like, or what others are saying about their experience, videos give them a chance to get an authentic picture and feel comfortable moving forward.

Types of Videos: Overview Videos, Process Videos, Testimonials

TECH & IT

How do you sell or promote a product when it’s not something you can actually hold in your hand or walk around in? Tech and IT concepts are notoriously hard to visualize or explain in a way that makes sense to the average non-techy person. Animated videos have been absolutely instrumental in bringing those hard-to-grasp concepts to life in a way that’s entertaining and actually makes sense.

Types of Videos: Animated Explainer Videos, App Walkthroughs  

CORPORATE HR & RECRUITMENT

More and more companies across all industries have been incorporating video methods into their HR practices. Not just because it makes for a better experience for their employees, but because it also saves an insane amount of time and money in the long run.

When a company utilizes videos to assist in their employee onboarding process, they’re essentially creating a 24/7 learning hub that employees can turn to whenever they want. This means the employees who usually conduct the training get their time back, and the new employees don’t have to worry about absorbing everything immediately.

Likewise, recruitment videos and event recaps are an excellent investment to promote company culture. Showing the behind-the-scenes of your business allows for transparency, which can help secure the best candidates for your team.

Types of Videos: Training, Recruitment / Culture Videos, Event Recaps, Pitches

HOSPITALITY

Hospitality is allll about customer experience from start to finish. And with a never-ending amount of options to choose from, people want to know exactly what to expect so they can feel confident in their decisions. Places like hotels and restaurants are using videos to do just that. Using promotional content and product videos, they can go beyond simply describing and actually show their audience what their experience will be.  

Types of Videos: Brand Overview Videos, Promotional Content, Social Videos