You’ve done the whole nine yards for your business. Your website is slick, your copy is so good it practically sings, and your social media game is strong. But there’s a game-changer you might be missing out on: video content. 

You see, the killer product or exceptional services you offer are no good if the world doesn’t know about them. Video production for businesses gives you a chance to make them reach an audience far and wide. 

This boosts your marketing efforts from good to legendary. Below, we’ve curated a list of 13 types of video content to make your brand shine brighter amidst the sea of over 24 million ecommerce businesses.

13 Types of Video Content for Businesses 

Remember when TikTok exploded, and suddenly, everyone was into video content? Well, fast forward to today, it’s not just a fleeting trend but a must-have for brands in the online world. 

Video production for business has quickly transformed from a passing fad to a vital tool for engaging audiences in the crowded digital world. Here are 13 types of video content to stay relevant in 2024. 

1. Video Ad

There are videos that go overlooked, and then there are those that stop you in your tracks. Maybe it’s a mom tearfully thanking a company for making her life easier or a hilarious skit that perfectly captures your everyday struggles. That’s the magic of top-notch video production for business.

So, how do you ensure your content stands out? Well, you’ve got to tap into what makes us human. Think about the stories that tug at your heartstrings or make you burst out laughing. That’s the stuff that sticks with people, and the same goes for your ideal audience. 

Maybe you can feature real people using your product in everyday life. We do not recommend overly polished stuff but genuine moments that most people can relate to. 

Remember that Dove ad where they showed women of all shapes and sizes embracing their beauty? 

Dove found a unique way to celebrate diversity and self-love. Now, that’s the type of video production for businesses that leaves a mark. 

2. Product Video

Product videos showcase what your brand is about. It’s a chance to tell your brand’s story in an engaging and memorable way. 

Consider showing off your product in action. Highlight its features and benefits in an informative yet exciting way. Think about what sets your product apart and make sure that it shines through. 

You can also incorporate narratives to draw viewers in. For instance, consider including a before-and-after story showing how your product transforms lives or perhaps a quirky scenario that demonstrates its usefulness in a fun way. 

You can seek inspiration from Apple’s product ads. 

They don’t just show off their latest gadget but transport you into a world where innovation meets everyday life. Apple certainly has a knack for leaving a lasting impression with those sleek and compelling visuals. 

3. About Us Video

About Us videos give viewers a peek behind the curtain of your brand. It isn’t just a rundown of what your company is about but a chance to connect with your audience on a personal level. 

Consider showing off the faces behind the brand. Share their dedication, passion, and commitment. Let viewers see the heart and soul that goes into what you do. 

You can also include customer testimonials or success stories. It adds credibility and shows that real people love what you’re all about.

Take a cue from Volition’s About Us video. 

The brand has shown its love for the community by explaining how it revolves around its audience, not them. It shows their genuine care and effort to create products that resolve customer pain points. 

Such video production for business sparks the audience's interest and encourages them to purchase products. 

4. Crowdfunding Video 

Crowdfunding video production for business is a magical clip that brings dreams to life with the power of community. These videos aren’t pleas for cash but a rallying cry. It is an invitation for people to join you on an exciting journey. 

You just have to ensure it’s heartfelt. Consider sharing your passion and vision with the world and the impact your project will have. 

Whether you intend to solve a problem, make lives easier, or simply spread joy, let viewers see the difference their support will make. Take Rawa’s crowdfunding video for farmers.

Their corporate video production for business sparked a crowdfunding frenzy. It revolutionized the way we interact with technology and showed that dreams can come true when we come together. 

5. Testimonial Video

Testimonial video production for small businesses is a powerful snippet that lets satisfied customers do the talking for your brand. It’s a pat on the back but, more than that, a chance to build trust and credibility by showcasing real experiences. 

After all, authenticity is the key to winning over skeptical viewers. So, let your customers speak from the heart and share their genuine thoughts and feelings about your products/services. 

Consider highlighting a variety of customers from different backgrounds with different needs. This shows that your product or service can make a difference for anyone, no matter who they are.

Check out Zoom’s video testimonial. They featured the Vice President at Corporate Development, Hubspot, sharing how Zoom transformed their workflow and communication. 

It is proof that video production for business is a powerful tool to win over potential customers. 

6. Event Video

Besides offering a recap, an event video gives a chance to relive the excitement and energy of a memorable occasion. 

To make it pop, focus on capturing the essence of the event. Show off the highlights, from the buzz of anticipation to the moments of joy and everything in between. Consider it a VIP pass for those who couldn’t be there in person. 

To take things a step further, you can incorporate attendee interviews or testimonials. Let people share their favorite moments or what the event meant to them. This adds a personal touch that resonates with the viewers. 

Take Coachella’s event videos, for instance. They immerse the viewers in the festival experience, from the music to the art installations and the vibrant crowd. 

Their stunning event videos make you feel like you’re right there in the midst of the action. This makes their video production for business a must-watch for fans and future attendees alike. 

7. Explainer Video

Explainer videos are one of the most popular types of video content. These clips make even the trickiest concepts crystal clear by breaking them down into bite-sized, understandable chunks. 

You can use visuals, animations, and straightforward language to guide viewers through the ins and outs of your topic. Make sure you keep it snappy and to the point so viewers stay hooked from start to finish. 

Consider addressing common pain points or questions your audience might have. This positions you as a trusted resource and problem-solver. 

Draw inspiration from the UpSend explainer video. 

Their corporate video production for business seamlessly explains what Dropbox is and how it makes life easier. 

8. Brand Video

This type of video production for small businesses gives a glimpse into the soul of a company. A brand video is a chance to share your values and vision with the world. To ensure it shines, consider showing the human side of your brand. Highlight the people, passions, and purpose behind what you do. 

Make viewers feel something - whether it’s excitement, inspiration, or a touch of nostalgia. Maybe you can show your brand’s evolution from humble beginnings to where you are today. 

Take a cue from Coca-Cola’s brand video. Instead of blandly featuring a soda bottle, they created a unique video with a message of spreading happiness and unity across communities.

Coca-Cola’s brand video embodies the essence of its brand and makes it a memorable and impactful piece that resonates with the audience worldwide. 

9. Tutorial Video

A tutorial video is a friendly mentor that walks viewers through each step with patience and clarity. We recommend focusing on simplicity and thoroughness. Break down your processes into easy-to-follow steps. Anticipate questions or confusion points and address them proactively to keep viewers engaged. 

You can also provide real-life examples to illustrate how your techniques can be applied in practical situations. This helps viewers understand not just what to do but why it’s important. 

Check out Tasty’s tutorial videos on cooking. 

Their video production for business guides the viewers through each step of cooking, which makes even the most complex dishes seem achievable. 

10. Training Video

Training videos equip viewers with the knowledge and skills to succeed. It offers the right mentorship and guides through each concept with clarity and expertise. 

You can break down complex topics into digestible segments through quizzes, simulations, and hands-on demonstrations. This helps reinforce learning and keep viewers actively involved. 

Alternatively, you can personalize the training experience to cater to different learning styles. Maybe offer supplementary materials or follow-up sessions for those who crave additional support or clarification. 

You can check out LinkedIn Learning’s training videos.

They cover a wide range of topics and offer interactive exercises to ensure comprehension and retention. 

11. Recruitment Video

This type of video production for small business is a game-changer. It invites top talent to be a part of something extraordinary. It is more than a job listing. It’s an invitation and a glimpse into the vibrant culture and exciting opportunities that await. 

You can feature real employees sharing their experiences and passion for the company. This gives viewers a sense of the people behind the brand. 

Google produces amazing recruitment videos. It doesn’t just tout perks and benefits but celebrates innovation, collaboration, and unique personalities that make up the Google team.  

12. Corporate Video

Corporate video production for business is a promotional tool. It paints a vivid picture of the company’s culture, values, and achievements. You can feature stakeholders sharing their perspectives and insights. 

Consider highlighting the company’s milestones and contributions to its industry and community. This will help demonstrate your organization’s impact and reputation. 

IBM’s corporate videos are a great example. 

They don’t just talk about technology but the transformative power of innovation and collaboration. Their visual flair and storytelling inspire confidence and trust in their brand. You can do the same with a hint of creativity and strategy. 

13. Social Media Video 

Social media video production for business is more than content. It’s a chance to boost engagement and share stories that resonate with audiences far and wide. 

Make sure you create unique videos to fit the spirit and preferences of each platform. Keep it concise and visually striking to capture attention amidst the endless scroll. 

You can also encourage interaction and participation by posing questions, challenges, or call to action that invite viewers to join the conversation and share their stories. 

Check out Airbnb’s social media videos. Their “We Accept” video alone won the hearts of many because it celebrated diversity and promoted inclusivity (something that goes beyond the ordinary social media video content)

Wrap Up

With everyone and their dog producing content online, videos offer a unique way to harmonize hearts and minds. They bridge the gap between audiences far away and connect us in moments of laughter, tears, and understanding. 

From excitement-inducing antics of a brand’s explainers to soul-stirring heartfelt testimonials, videos have the power to inspire, captivate, and unite us all. 

So, consider video production for business to spark conversations, leave an indelible mark on your audiences' collective consciousness, and outshine your competitors.