Gone are the days when a basic product photo was enough to capture attention. If your marketing doesn’t move, talk, or interact, consider yourself invisible. 

Video has become the language of the internet. But it has also evolved at lightning speed. What worked in 2023 feels ancient now. The short-form craze? Still here, but now it’s layered with AI-generated hosts and sharp editing that keep viewers glued. 

Therefore, it’s time to move beyond those generic reels and talking-head explainer videos. See the latest trends in the video marketing industry to complement your efforts.

Video Marketing Trends to Consider This Year

Here’s the thing about trends: by the time most people notice them, they’re already old news. In 2025, video marketing is mutating. 

What worked yesterday feels prehistoric today, and tomorrow? Well, tomorrow belongs to the brands that already saw it coming!

There’s a reason why 95% of businesses are expected to use video as a marketing tool this year. 

So, let’s explore what’s actually worth your time this year and which trends will define video marketing. 

Hyper-Personalized AI Videos

Personalization used to mean adding someone’s first name to an email subject line. But in 2025, that barely scratches the surface. Hyper-personalized AI videos are taking over. 

At its core, this format uses artificial intelligence to generate unique video content for each viewer. This could mean changing the script, visuals, or even the face of the presenter based on the viewer’s data (like location, preferences, purchase history, and browsing behavior). 

Say, for instance, you’re shopping for a new fitness watch. You visit a website, browse a couple of models, and leave without buying. 

A few hours later, you get an email. Not just any email, though, but a video. 

The presenter (who might be AI-generated) greets you by name, references the exact model you were looking at, and even mentions a discount just for you!

Now that’s something that feels personal. And because it feels personal, you’re more likely to engage.

You can use AI-powered video platforms like Synthesia to create customized videos that change based on user data. 

Shoppable Live Streams

We’ve come a long way from infomercials. 

Once upon a time, brands begged for your attention with overly enthusiastic hosts yelling, “But wait, there’s more!”. Now, they don’t need to beg. They just go live, show the products, and watch as products sell themselves in real-time.

Shoppable live streams combine entertainment and instant purchasing in a single experience. Your audience doesn’t need to exit the video or search for a link. One tap, and it’s theirs. 

Research highlights that such videos “save time and effort for consumers” and give them “information on how to use the product.”

Another resource mentions that shoppable videos improve conversion rates by 30%. 

Tech brands use live streams to launch gadgets, fashion retailers show limited-edition drops, and even grocery stores are jumping in, letting customers buy ingredients straight from a cooking demo.

Just make sure you choose the right platform. Instagram Live, TikTok Shop, YouTube Live, and Amazon Live all have built-in shopping features. But according to Statista, most people prefer social media to stream shopping videos. 

Low Fidelity Content

Low-fidelity content is the antidote to overproduced marketing. It’s imperfect and feels like something your friend might send you rather than a brand trying way too hard. 

This means shaky handheld videos and a “who cares if the lighting isn’t perfect” attitude. And guess what? Audiences love it!

Consider two videos promoting the same product. One is a glossy, studio-shot ad with slow-mo shots. 

The other is a casual, front-camera TikTok of someone using the product in real life and pointing out why it’s great. Which one feels more trustworthy? Exactly.

Vogue Business mentions that even brands like Fenty Beauty and Marc Jacobs are opting for casual aesthetics and platform-native content to cater to their audience preferences. 

Social platforms have trained us to favor quick, relatable content. So, brands that embrace this shift - think unpolished testimonials and raw “day-in-the-life” content - are more likely to win engagement.

Short-Form Videos With Sharp Editing

There’s a reason why TikToks, Instagram Reels, and YouTube Shorts feel addictive. They’re engineered for dopamine hits. Fast pacing and high-energy visuals keep us locked in. 

Even creators on longer platforms like YouTube are chopping their content into rapid-fire edits to match this trend.

So, if your content isn’t instantly engaging, it’s background noise at best. Consider using quick cuts, snappy text overlays, zoom-ins, and speed ramps. Every frame should earn its place. Here’s an example video from Laraacosta's YouTube channel.

Also, keep these hacks in mind. 

• Start with a strong hook. The first 1-2 seconds should demand attention. Avoid slow build-ups and long intros.
• Edit like every second matters. Cut ruthlessly. Jump cuts and dynamic zooms keep people engaged.
• Use on-screen text and effects. Captions, bold keywords, and animated text help retain viewers (even when the sound is off).

Voiceless Videos

Did you know 85% of short videos on Facebook are viewed without sound? People today are scrolling in silence. 

Whether they’re in a meeting or lying in bed next to someone sleeping, most viewers aren’t turning on the sound. Therefore, if your video, especially short-form, relies on narration or dialogue, you’re not catering to your audience's preferences.

Here’s what you can do. 

• Use on-screen text creatively. Make captions a visual element. Animate them and emphasize key words to make it a part of the storytelling.
• Let visuals do the talking. Show, don’t tell. Use close-ups, before-and-after shots, and transitions to keep things engaging.
• Consider motion graphics. Arrows and icons make sure viewers get the message instantly.
• Make it loop-worthy. No audio means no distractions. If the video is snappy and visually appealing, people will rewatch it.

AI-Generated Virtual Influencers and Avatars

Forget Hollywood A-listers and overpaid influencers. 2025 belongs to digital beings who never age or take a day off. AI-generated virtual influencers are here, and they’re changing how brands connect with audiences.

These hyper-realistic, AI-driven personalities exist entirely online. They model clothes, promote products, interact with followers, and can post in any language.  

Here’s why brands are betting big on this strategy. 

• Total control. No brand risks or unexpected controversies. AI influencers say exactly what they’re programmed to say.
• Scalability. One influencer, infinite possibilities. They can be in Tokyo in the morning, New York by noon, all while responding to comments in real time.
• Perfect brand alignment. They are made to match your brand values. So, you won’t have any off-brand moments, ever!

If you intend to consider this strategy for video marketing, here’s how it’ll help you. 

• Product promotion. You can use AI models to show fashion products, clothing, and even tech gadgets flawlessly. Here’s an example video of an AI influencer. 

• Multilingual, global appeal. An AI persona can speak multiple languages fluently to engage different markets.

You can also use AI avatars for customer support. They can guide users through websites and answer common FAQs.

AR and VR Videos

Augmented Reality (AR) and Virtual Reality (VR) videos allow audiences to immerse themselves in brand stories like never before. 

Research shows that the AR & VR market is predicted to hit $46.6 billion this year, with user number soaring to 3.7 billion by 2029. 

• AR videos overlay digital elements onto the real world using a smartphone or AR glasses. For instance, you can try makeup virtually, see how a sneaker looks on your foot before buying, or point your phone at a menu and watch a dish come to life.
• VR videos transport users to digital worlds. Normally, you’d see a travel ad, but a VR video lets you walk through a virtual Parisian street. Likewise, instead of reading about a product or watching its video, you hold it in a simulated environment to know its usage better. 

Here’s how you can incorporate this into your marketing strategy. 

• Virtual try-ons. Beauty brands like L’Oréal let customers “wear” makeup virtually. Fashion retailers offer digital dressing rooms. Even car brands let buyers sit inside a vehicle without stepping into a showroom. You can consider your product’s features and offer a virtual setting so users may understand it better and feel encouraged to buy from you. 

• 360° storytelling. Travel companies and real estate agencies use VR to show locations and properties. Think about it: someone walking through a five-star resort before booking is more likely to consider a company that offered a 360-degree view than one that shared a generic ad. 
• AR-powered shopping. Users can test a product in real-time to see how it matches their preferences. Brands like IKEA already do this with furniture placement apps. Users can browse IKEA’s catalog, select an item, and use their camera to “place” it in their room to see how it fits with existing decor. The app provides a realistic sense of size, color, texture, and more to make shopping decisions easier without visiting a store.

Holographic Video Ads

Holographic video ads are bringing three-dimensional visuals to life. These are floating, interactive 3D visuals that exist in physical space, without needing VR headsets or AR apps.

Generally, these video ads use light diffraction or laser projection to create 3D visuals that appear to float in mid-air. Unlike AR, which overlays digital elements onto a screen, holograms exist beyond the screen. 

Put simply, audiences can walk around them, view them from different angles, and even interact with them in real time.

Holographic ads rely on advanced display technologies like:

• Pepper’s ghost effect. A transparent screen reflects a projected image, creating the illusion of a floating 3D object.
• Light field displays. Special displays bend light to make images appear three-dimensional without needing glasses.
• Volumetric capture. 360° cameras capture real-life objects and people from all angles to create true-to-life holograms.

You can use holographic video ads during: 

• Retail & product launches. You can display 3D holograms of new products and let customers explore features without touching anything. Brands like Nike used holographs to display their sneakers at their House of Innovation store in Paris.

• Live events. Brands can display life-sized holograms of influencers, athletes, or celebrities giving live speeches, without them physically being there. 

Tell Your Brand’s Green Story Through Video 

Customers today want to know where their clothes are made and how their food is sourced. Put simply, they’re concerned about the impact their purchases have on the planet. 

If your brand doesn’t have a sustainability story, you’re already behind. If you do, but aren’t telling it through video, you’re missing a golden opportunity.

McKinsey & Company highlights that Gen Z and millennials are willing to spend more on brands that align with their environmental values. 

You can create a behind-the-scenes video showing how your products are made with ethically sourced materials. Or create a short-form clip highlighting how your company cuts down on waste to reinforce credibility. 

However, remember, you have to walk the talk. Consumers see through greenwashing in seconds, and nothing kills a brand faster than fake sustainability. So, avoid grand gestures and start small. 

Show your team doing something as simple as planting trees or switching to eco-friendly. Consumers would be intrigued to know more!

Stand Out With Videos That Get People Talking With INDIRAP

The way we consume video has changed forever. AI avatars are speaking directly to customers, and AR and VR are blurring the line between digital and reality. So, evolving your video strategy is a no-brainer, but you’ve got to do that fast. 

That’s where INDIRAP comes in. Our team of video production experts stays abreast with the latest video marketing trends that grab attention and drive engagement. 

Whether it’s AI-driven storytelling or jaw-dropping AR/VR visuals, we bring the future of video marketing to life. Ready to captivate your audience? Reach out today to book a free, no obligation Discovery Call and learn more about how we can help you create high-quality videos in 2025.

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