When it comes to the ways that video content can be used in the corporate world, the list goes on and on. But there is one piece of content that reigns supreme because of how versatile it is. Whether it’s for B2B, B2C, B2B2C, or any other type of business model, a brand overview video is the multi-use tool that provides a solid foundation no matter the industry.

Here are the Top 5 Benefits of A Brand Overview Video:

1. A BRAND OVERVIEW VIDEO PUTS YOUR BEST FACE FORWARD

Like any piece of quality video content, a brand overview video is engineered to deliver a specific message. Think about it like the perfect elevator pitch without any effort on your part. When a potential customer comes across a brand overview video, you know that they will be receiving all the necessary information that they need to know in a clear, engaging and entertaining format.

2. HUMANIZES YOUR BRAND

In the age of AI, robocalls and chat bots, people still want to do business with actual human beings. By turning the camera onto your company and your team, you’re giving viewers a look at the culture of your brand and the people they might be working with. It’s a friendly introduction to who you are, what you do, and the value you provide. This brand overview video we produced for the Matt Laricy Group is one of our favorite examples of this:

3. STRENGTHENS YOUR BRAND IMAGE

By incorporating brand logos, colors and any other company assets, brand overview video content is one of the easiest ways to define the look of your brand. And by using a professional video production company to create a brand overview video, you can be sure that it will include all the necessary elements to solidify the image you want to convey.

4. ESTABLISHES YOUR BRAND AS AN INDUSTRY LEADER

Does your company have a long history? Are you providing value in ways no other company can? Have you developed a revolutionary process? These are all things that brand overview videos can showcase with ease. When your brand’s story is told in a high-quality format like a video, viewers will know they can trust you that much more. You need content that is at the same caliber as your business, anything less will be working against you. This example of our brand overview video for U.S. Waterproofing does just that:

5. BRAND OVERVIEW VIDEO HAS A LONG SHELF LIFE

Brand Overview video content is a prime example of what we call evergreen content. This means it has a long lifespan and doesn’t need to be updated frequently, delivering a higher ROI while requiring minimal effort on your part. This type of content is perfect for website header reels, social media platforms, blog posts, and paid ads. The longevity of this content really solidifies what an important investment a brand overview video is for any business.

Of course these aren’t the only benefits a brand overview video has, but they are some of the most relevant. Ultimately, a brand overview video serves as the solid foundation for any company that wants to stay relevant, establish themselves as an industry leader, and show they take themselves seriously. In this day and age, if you aren’t using video content, you’re missing out on business opportunities. It’s as simple as that.