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video production on a budget
November 20, 2024
Work smarter, not harder. Today we’re breaking down 4 tried and true ways to implement video content into your sales practices. These are all practices we’ve been using for years now and want to pass along to you. Check out the video here and read our breakdown below.
Think about this: how long would it take you to sit on the phone and make 150+ calls a day promoting your business and cold-calling leads? Yeah, you’d be able to spark some interest and possibly land some new clients but in doing so you’ve just spent countless hours begging for business.
Those are hours you could’ve put towards your existing clients or bettering your business. That’s where paid video ads come into play.
Paid ads have the ability to target your leads for you and get their eyes on your brand 24/7. It’s an automated salesperson rolling out perfect pitches for your business thousands of times.
This means your sales staff spends less time cold calling and more time closing sales with people who are already interested. It sets the stage for a whole new type of interaction, in which your client base seeks you out.
By the time a client comes to me they're already ready to do business because they've seen all this content. They've seen that it works, and they've seen the end product. And it's like, "Okay, let's go. Where do I sign? Let's make it happen."
Julian Tillotson
Founder & CEO, INDIRAP
YouTube is a great way to organically establish yourself as a brand at no added cost. Do you think your business is “too boring for video”? Not possible.
If you have a business that has been around for years or you have loyal customers, your brand has value!
All of your clients’ frequently asked questions. Behind the scenes spotlights of your team. Tips and tricks you’ve picked up over the years and want to share with your audience. Honestly, anything.
Circulating that content via YouTube will assert your credibility, further amplifying more leads for your business on a daily basis.
For years, INDIRAP has used Proposify to streamline our proposal process. But our favorite aspect of the software is the ability to insert video throughout those documents.
Video gives you a chance to *show* rather than *tell*. Any worries a potential client may encounter before working with you can be addressed and dismantled before they even have a chance to bring it up.
This transparency is key. It takes the weight off the shoulders of any potential clients and moves them along the buying decision. From contract to close, videos are the only way to form a connection and build a rapport with clients without you even being there.
These strategies are going to give you half your day back. Stop chasing your tail making cold calls. Use content to automate your sales processes and put content to work for you.
Julian Tillotson
Founder & CEO, INDIRAP
We’ve been developing our case study and testimonial video library for a decade now and it has become one of our most valuable assets. The videos themselves are simple but their payoff is invaluable.
You can talk about your brand and how great you are till you’re blue in the face. But that praise carries so much more weight when it’s coming directly from your clients.
When signing a new client, our case study content is the asset we turn to every time. Say a potential real estate client that wants to know if we’ve worked with brands like them before. We can turn to our previous real estate case studies to show the entire process, A-Z, of that brand’s experience and outcome.
Essentially, it allows potential clients to hear directly from their peers who have worked with us before. Could we tell the potential client that ourselves? Sure. But why not have your customers close your sales for you?
“Hey ________! We’re putting together some case studies and shooting some client testimonials right now. We love you as a client and we really appreciate working with you! Would it be possible to set up a time for us to come shoot a quick testimonial? Or if you’d rather film one yourself on your phone and send it to us, that would be great. Thanks!”
There’s nothing we mentioned here that we at INDIRAP don’t do ourselves. We’ve reaped the benefits and want you to do the same.
Adding video into your business model is a surefire way to explode your sales no matter what industry you’re in. And even more importantly, it takes some weight off your shoulders.
Regain control of your days by putting your content to work for you!
INDIRAP is a full service video production, growth marketing and communications agency.
