Video marketing has emerged as the most significant tool in social media marketing today. Online videos have the potential to reach over 92.3% of worldwide internet users.

While many businesses display their videos on social media only, adding a video in modern website design can significantly increase its aesthetic and viewership. 

But putting up the right video is quite complex. You need tech knowledge, knowledge of market preferences, and how to create engaging and interactive content. 

Only then can you tailor your content to suit the right audience and enhance your reach. 

In this article, we will discuss the best ways to add videos to your website and how to balance video content with other elements. This will make your website look appealing while being uncluttered and attractive.

What is Video Embedding?

Video embedding is a feature that allows you to add video in modern website design for specific web pages. Your visitors can watch the videos on your website directly instead of navigating to other video platforms like YouTube, Dailymotion, Vimeo, etc. 

It is an excellent technique to let people view the video while staying on the web page, as it decreases the exit traffic or bounce rate on your website.

Why Incorporate Video in Modern Website Design

So, what is video marketing, and how does it work? Here’s a great tutorial by Biteable on what video marketing is all about:

How does it work? Well, that's just what this article is about. Since our attention spans are now limited, people find it easier to watch videos than read text, especially short ones. That's why they work!

Videos can educate and engage your audience like no other medium. That’s why you should definitely incorporate video into modern website design.

Here are 7 reasons why you should use video marketing for your business by GoDaddy: 

Let's talk about the importance of video in web design and how this strategy can help businesses stand out in the competitive market. 

1. Videos Offer Better Communication

When you want to discuss something on your website, using video in modern website design can be the most effective tool. 

You can create high-quality videos quickly and efficiently, just like written web content. Then, you can edit your videos using easy tools like CapCut, Adobe Premiere Pro, Wondershare Filmora, etc. 

Videos are appealing and attention-grabbing because they use sound and pictures, both of which are powerful at keeping the viewer glued to your web page. 

2. Videos Make Use of Three (Out of Five) Senses

When you watch a video, you look at it, hear it, and connect with the person talking in it.

You’re not just seeing visuals or listening to the audio; you are connecting with them on a deeper level. That’s why people retain information from videos 85% more than they would with text. 

People prefer to watch a video or listen to someone discuss a concept or solution to a problem rather than read about it. 

3. The Preferred Medium of Choice

Our web viewers have now become influential buyers. These people run the business market today and are quite knowledgeable about different offerings. Their decision-making process is not the same as it was before.

Using a video in modern website design is a step up to meeting their level of intellect and gaining the position of their preferred brand in the market. 

4. Showcase Your Expertise

The video tells your story. It is like a declaration about your experience or professionalism. 

The video content can be anything from tutorials to new product launches to customer experiences. All of these work to get you the customer's trust and to build a lasting connection with them.

5. Videos Increase Visibility and Engagement 

The video increases the brand's visibility. It keeps people engaged on your web page, increasing their time spent there.

Compare it to using simple text on your website or pop-ups. A video in modern website design is targeted messages with streamlined content prevalent to your audience.

That’s why they have a higher chance of succeeding and getting you to your goals. 

Speaking to your customer directly via video can evoke emotions and create a connection, which is not possible when you use only text. 

Moreover, videos don’t have an expiration date. There has yet to be a due date for these videos. Most of these videos are for a lifetime, and you can use them whenever and wherever you want.

Check out the importance of video content marketing here by Learn Create Market Videos: 

6. Visual Appeal 

Videos bring motion and depth to your website. 

They increase interaction with the audience and standardize your whole web design. So, instead of making your website heavily worded, use videos too. No matter how you use lowercase and uppercase or headings to distinguish the text, adding video in modern website design is always more appealing. 

It also works as a great strategy to get visitors to spend more time on your website.

7. Better Delivery 

Many times, it's better to convey an idea or thought while talking to a person rather than sending out a written message. Similarly, in business, it's often better to talk about the product or service in video content rather than writing the specs or a blog post about it.

The videos will show real-life examples, and authentic content always sells. It also leads to a better understanding of your product or service for the customer. 

8. Higher Rate of Conversion 

Videos lead to a higher conversion rate, sincere interaction, and a better visitor experience. 

Using testimonial videos or reviews proves your offering is genuine and increases the chances of conversion through your website. 

Marley Jaxx talks about how you can further convert leads into clients here:

9. Video SEO 

Today's search engines optimize information that is more engaging and includes diversified content. That means content with videos ranks higher, making you more visible to your audience. 

It also increases the chances of being discovered through video links by web surfers. 

Videos also give you a higher ranking in SERPs, as they are used for long-tail keywords, which boosts traffic. 

Using video in modern website design can also drive more traffic to your YouTube channel or other social media handles where you have shared the video. 

10. Videos Give Your Web Page a Personality

A video gives your website a face. It shows that your brand has real people behind it.

This creates an emotional connection with your visitors and makes your message more conversational. 

For instance, Nike has always used videos to tell the stories of its athletes. They talk about everything: their achievements, hard work, efforts, and struggles. Everything the audience resonates with is why it has led to the achievement of Nike's goals.

Check out The Untold Story of Air Max | Nike:

11. Videos Are All-Inclusive 

Videos make your content accessible to people with different abilities. They help them comprehend your message's visual and auditory aspects. 

Moreover, it also increases engagement. Some websites even use sign language interpretation to increase the visibility and understanding of their offering or service for differently-abled individuals. 

Platforms like YouTube already have automatic captions for all videos people upload. You can later edit the captions or customize them to improve the quality of your video message. 

Netflix also has captions for its movies and TV shows, allowing visually impaired people to connect with and understand the media. 

You, too, can take a few steps, like adding captions or subtitles to your videos, audio descriptions, or sign language interpretation. All of these will benefit you and your business. 

Check out this excellent video example by Bumble, which was part of their all-inclusive campaign for their website:

12. Videos Are Shareable 

Since the video in modern website design is easily shareable, you can reach a much wider audience. But for that, your content has to be super engaging, preferably with humor, drama, or thrill as the theme, to get noticed or be worth sharing. 

About 122 million people browse YouTube daily, so you can reach millions of users on the platform alone who may eventually visit your website and become your potential leads. 

Then, if the content is relatable or clicks with them, they’ll share it with their friends and family, becoming your brand's ultimate ambassadors!

13. Videos Build Trust 

Videos are a great way to put a face behind your brand. They build a connection with your audience, which leads them to trust that what you are selling is just what you advertised.

People are more comfortable working with trustworthy brands, especially when hiring important services like legal, rentals, or real estate.

Where Should You Post Your Videos? 

When you design a website, you know each page has a different purpose and even clientele. Similarly, for videos, it is essential to understand the purpose of each page, and then you can embed the video there to give your audience a better user experience.

However, your video in modern website design must constantly be optimized for quality, relevance, and load times. Here are some tips and tricks on how you can use video in modern website design and reap the most benefits by Haute Stock:

To give you an idea about which type of video to upload on which web page, here is a little guide that’ll help:

Homepage 

Product explainer videos are the best content to put on your home page.

The homepage is the customers' first impression of you. It is part of the best practices for video in web design to embed your product explainer videos here.

Here, you can introduce your offering to your customers, telling them about its features, specifications, and user benefits. This also works as an overview of your products, services, and brand, capturing the audience's interest in learning more about you.

This way, you can use videos to get clients to explore your other web pages. So, whatever you put on the homepage is most important in video marketing.

Product or Service Page 

Today, we are  dealing with a learned audience. People want to know more about the product or service before making their purchase decision, so give them as much information as possible.

What better way to do that than using video for website to your advantage, citing detailed information about the product? You can also include product demos, showing their functionality and benefits as well.

By showing your product or service in action, you can give your audience a real-life experience of the offering. This way, they’ll know what to expect and have a more realistic view of the offering. 

The Landing Page 

The purpose of the landing page is to bring in leads, so it is more specific to campaigns or promotional materials. You can also use promotional videos with your USP here.

Putting out motivating pitches here can drive sales. These kinds of video in modern website design can also create an urgency for buyers to make a purchase decision. 

Testimonial Page 

Here, you will add the customer stories, reviews, or case studies. This is the page where you add proof and credibility to your brand. 

When real customers talk to other customers about their experience with you, their words sound more authentic and resonate with their feelings. Testimonials are there to build trust, attract customers, and facilitate decision-making. 

FAQ Section

You can also add videos to the FAQ section. Videos are a great way to show how the product works and often complement FAQs.

You can provide explanations and guidelines to help users understand the product or service's features.

Here’s how you can show videos on your website by Jacob Martella Web Development: 

Wrap Up 

Incorporating video in modern website design will make it more appealing and will be the best way to showcase your brand. 

But the key is to use the video strategically and carefully. To remain on top in the new digital arena, use tools that complement your videos, like mobile view optimization, captions, adaptive streaming, etc.

Remember that “content is king,” and that saying applies to video content more than ever today!

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