Do you run a financial institution or a startup? You may need the right exposure on online platforms to gain clients. That’s where video marketing for financial businesses comes to the rescue. 

Currently, online video consumption is at an all-time high, with 92.3% of viewers spending their time watching digital videos every week. This indicates a high chance of your financial business getting the attention it deserves through a solid video marketing strategy. 

Don’t know where to start from? Keep reading this guide till the end to learn how video marketing for finance can be your best support. 

What Is Video Marketing? 

Video marketing includes using video content to advertise a service, product, or brand. Your curated videos can be incorporated into your market strategies across various formats and channels to help increase your reach and engage your audience.

According to statistics, 88% of marketers agree that video is an imperative part of their marketing strategy. That's mostly because videos create a solid impact on a viewer’s mind and convince them to take action as required. 

Regardless of what you sell, customers prefer feeling and seeing a product or service before purchasing it. This is what videos help your brand achieve. They allow your possible end users to know an offering through a visual medium before finally getting it. 

Benefits of Video Marketing for Financial Businesses

Your financial business needs a video marketing plan to reap the following benefits. 

Enhanced Engagement 

Since videos are far more engaging than static or text images, they help retain consumer attention for a long duration. They help increase user engagement, which often results in high conversion rates. 

Simplify Complex Information

Whether your institution deals with loans or insurance, you may already know that such concepts aren't easy to understand for everyone. In that case, it is imperative to simplify the complex information for the masses so they can consume it and then take relevant actions. 

Establish Trust and Credibility 

Many people don't consider certain financial institutions trustworthy. However, videos showcasing real people, such as advisors or satisfied clients, help remove this misconception. Viewers find it easy to relate to content that features experts or transparent customers of a certain financial business. 

Improves SEO

Search engines like Google prefer videos over static content. Therefore, using video marketing as part of your content strategy is a great way to establish a high ranking and improve visibility. 

Strong Social Media Presence

If you want to build a solid social media presence, create and use videos. Since they help increase engagement and reach, videos attract potential clients in a short time. This helps boost conversion rates in the long term. 

Create a Personalized Connection

Financial institutions have a reputation for staying stuck in their traditional mold. But video marketing helps them break free from this mold, establishing a stronger connection and personalized bond with their audience. 

Compelling stories and visuals help you humanize the brand, resulting in the transformation of complex to relatable concepts.

Track Insights and Analytics 

Finally, video marketing platforms provide robust analytics, helping you track your viewers' engagement and behaviors. These insights can help you curate promising future marketing strategies to improve your business’s overall performance. 

Video marketing for financial businesses may require effort. But the outcome is definitely worth it. 

Successful Video Marketing for Financial Businesses Strategies

Even though most financial institutions and banks invest a lot in setting up a professional website, it is still not enough if you are serious about beating your competition. 

If you want to harness your audience’s attention and keep them hooked for long, here are some ways to effectively use video marketing for financial businesses. 

1. Start With Defining Your Goals

You can’t implement a strategy until you are clear about your goals. Ask yourself: why do I want to use video marketing for financial businesses? Is it to increase brand awareness, generate leads, or spread client education? 

2. Select Your Right Types of Videos 

Once you have your answer and a target audience in mind, you can market your offerings using any of the following or all video types.  

Educational Content

The best thing you can do with video marketing is create content to educate your viewers. This is an effective way to integrate this strategy into your marketing plan. 

Watch this video by Community First Credit Union, a state-chartered financial organization. It is a well-designed video tutorial on online banking.

This type of content works with the audience for two reasons:

• It helps educate the viewer, making it easy for them to understand the complicated financial concepts. 
• Such videos help build the credibility of financial businesses in customers’ minds. The viewer considers the institution to be a helping hand in learning new concepts of the financial world. 

You can create videos on multiple topics, such as investment strategies, market trends, or financial concepts. 

Additionally, you can implement video marketing for financial advisors by arranging live Q&A sessions and webinars. You can invite a financial advisor or expert to discuss common financial topics to help elevate your viewers' knowledge. 

Record Client Testimonials 

Do you want your finance business to attract the right audience? In that case, record client testimonials and let the real people convince your target market to join your venture. 

Take a look at this video by American Riviera Bank to get an idea. It compiles client testimonials from people working in various industries. 

What do you think such videos can do for your business? 

• Since testimonials work as social proof, they build trust and credibility. As a result, they make your products or services look reliable and effective. 
• Client testimonials add a human touch to your marketing strategy. This works wonders for anyone who may find it hard to invest money in a finance institution. 
• Testimonials help address common issues that you may have with a finance business. When an existing customer talks about how a business resolved their problems, it becomes easy for new clients to take risks without hesitation. 
• Finally, client testimonials are the best way to showcase success stories and let the world know what you excel at. 

To help such videos boost maximum engagement, ensure that they are: 

• Short and simple
• Non-scripted
• Honest 

Behind-the-Scenes Content

A video marketing strategy is incomplete without a behind-the-scenes video (BTS). BTS is quite popular because it helps portray the human side of a business by giving a glimpse into what your company actually does. 

Take a look at this video that takes you behind the scenes of a popular bank in England, NatWest. The camera shows you the real customers and employees covering their regular business in this high-street bank. 

Other than humanizing your brand, BTS videos help build trust. Such content is usually transparent, enhancing viewers' confidence in your services. 

Also, since BTS videos are interesting, they help engage your audience much better than regular polished promotional content. 

Additionally, these videos provide exclusive content. Watching such content makes your viewers feel like insiders and special, increasing their sense of loyalty and exclusivity. 

Try making these videos as precise and short as possible. Ensure they are correctly scripted and the flow is as natural as possible. 

Design Explainer Videos 

As a strategic part of your video marketing for financial businesses, design explainer videos covering complex finance content in a simple way. 

For instance, this video explaining banking and credit perfectly presents complicated theories to a layperson. The use of colors and changing visuals helps build interest in the viewer, allowing them to understand your services more easily. 

If you use this approach, make sure to cover topics related to your offerings so your viewers can have a clear idea of what you do. 

On the other hand, if your financial business provides certain services or products for kids, you can create videos similar to the one by Easy Peasy Finance. Such content helps make your products easily accessible to your target audience, as they take an interest in what you have on offer. 

Creating animated videos can be tough. Therefore, if you aren't an expert in this field, get help from a professional. This is far better than creating below-average content that fails to hit the right spots. 

Also, it is always a great idea to incorporate relevant music in your animated videos. Good music helps elevate engagement by making your content fun and interactive. 

Post Videos on Market Updates 

If you are a financial advisor or run a consulting company, you may boost your SEO strategy by posting regular video content on market updates. Elevate your social media presence by sharing daily financial news in an easy and fun manner. 

You can share short clips of your offerings in Instagram reels and stories. Link the market updates with your business’s core activities to promote your venture in a better light. 

To make such videos relevant, share the latest statistics. Also, add interview clips with other industry experts to prove your facts. 

Use Promotional Videos in Your Strategy 

Remember to design promotional videos when creating your video marketing for financial businesses. These can easily highlight any new offer, your company's milestone, or a newly launched product. 

The trick is to make these videos as short as possible. They must also be incredibly engaging to seamlessly capture the audience of your target market. 

Need an idea? Look at this fun ad created by the Royal Bank of Scotland. It introduces a new feature on the application but does it in a very creative way. The right music, video, audio quality, and shots combine to create an engaging masterpiece for the audience. 

3. Optimize Your Videos

Whether you are a startup or run an established finance business, you should optimize your videos to ensure they reach the masses. 

The first trick to achieving this goal is to design high-quality videos. You must invest in high-quality equipment, write compelling scripts, and use animations to grab the attention of your target audience. Google always prioritizes well-designed videos over other types of content. 

You can also optimize your content for SEO by including relevant keywords in your descriptions, video titles, and tags. Simply search primary and secondary keywords on Google and incorporate them into your content. 

The audience always prioritizes videos that feature captions and transcripts. Such content is also accessible to people with hearing difficulties and easy to find on the internet. 

4. Distribute Your Videos and Create Engagement

To effectively use video marketing for financial businesses, embed videos on your website’s blog posts, service pages, and even the landing page. 

You can also use these videos in your email marketing strategy, social media campaigns, and other video platforms like YouTube and Vimeo. 

Post your videos on multiple channels to increase your venture’s visibility. 

Once you have posted your content correctly, respond to your audience's comments to encourage engagement. Convince your audience to like, comment on, and share your video content to spread it faster than your competitors. 

Conclusion

Video marketing for financial businesses may seem like a time-consuming job. However, it is now a crucial part of modern marketing strategy, allowing your venture to grow at your desired pace. 

Always be consistent with your efforts, and never compromise the quality of your videos. Also, remember to keep measuring the effectiveness of your videos through various metrics, such as views, click-through rates, and conversions. 

You should also regularly review your videos to make them relevant to the current times. As the world transforms rapidly, keeping yourself updated with new video marketing trends and innovations will give you an upper hand over your competitors. 

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