Humans are wired with an insatiable curiosity. It’s what drives us to ask the “why” behind the “what” and constantly seek more than what’s presented on the surface. 

Whether it’s a behind-the-scenes look at how our favorite show was made or a glimpse into how a product gets from concept to reality, we crave that deeper connection. 

Why? Because it satisfies that itch to see things in their raw, unpolished form and also because it bridges the gap between us and what often seems distant. 

When brands open the door to what happens behind the scenes, they turn faceless operations into stories of real people, real efforts, and real passion. 

Below, we discuss how behind the scenes content shows there’s heart in the hustle and how you can leverage it to humanize your brand. 

What Is Behind the Scenes Content?

Behind the scenes content is exactly what it sounds like: an unfiltered look at the processes and moments that go into creating what your audience usually only sees as the finished product. 

This is where you show what happens in the background and reveal the efforts that often go unnoticed. 

Forbes mentions that this strategy helps brands “establish a deeper connection with its audience and reach new ones.” 

A clothing brand, for instance, can share the process of selecting fabrics, the back-and-forth between designers, or how the team prepares for a photoshoot. 

Here, they give their audience insight into the everyday hustle that keeps their brand going. Such behind the scenes video content humanizes brands and builds trust by showing that there are real people (and creativity) behind the final product they see. 

Why Is Behind the Scene Content Effective? 

Behind the scenes content pulls your audience closer and lets them experience your brand beyond the surface. Here’s how. 

Builds Trust 

Behind the scenes video content shows the messy, real side of things. This vulnerability is refreshing for the viewers. It shows that mistakes happen, decisions evolve, and that success is rarely a straight line. 

And that honesty? That’s what makes your brand more approachable. 

It Sparks Curiosity

People love a good story, especially when it feels exclusive. Behind the scenes content satisfies that natural curiosity we all have. When people feel like they’re in on something not everyone sees, they’re more likely to stick around. 

It Reveals the ‘Why’ Behind Your Brand 

While your final product might tell what you do, behind the scenes content reveals why you do it. 

It shows the thought process and values that drive your brand. This deeper understanding naturally creates a strong emotional connection between you and your audience.

It Creates a Sense of Belonging

When everyone’s fighting for attention with slick marketing, showing your team struggling and celebrating small wins makes you stand out. 

It adds a human element that’s rare (and relatable). This creates a sense of inclusion and makes your audience feel that you invited them into your part of the world. 

6 Behind the Scenes Content Ideas

When it comes to behind-the-scenes videos, the opportunities are endless, but the trick is finding creative ways to get your brand seen.

The right approach can make your routine tasks into something your audience values. Here are a few ideas to help you create engaging behind the scenes content. 

1. “Day in the Life” of Your Team Members

A “Day in the Life” video is a snapshot of what a typical day looks like for your team members. It’s personal and offers a peek into the daily grind behind your business. 

The goal is to show the human side of your brand through the people who make it tick. 

To make it stand out, don’t just focus on what people do. Instead, capture how they feel about their work. 

For instance, consider showing your designer sketching in the early hours, your customer service rep sharing their favorite part of helping people or your social media manager laughing over a campaign brainstorm gone sideways. 

After all, little moments make the difference. 

Here’s an example of behind the scenes from Squid Games. 

While the series itself was intense and full of suspense, the behind-the-scenes footage tells a different story. It shows the human side of the cast and crew - the laughter between takes, the playful moments, and the smiles that contrast the series' tone.  

2. How It’s Made

The "How It's Made" concept is all about pulling back the curtain on your product or service and showing your audience the process from start to finish. It’s a fascinating way to highlight the effort that goes into creating what they usually see as the final product. 

However, to do this effectively, we recommend thinking beyond the typical steps. Consider showing the people involved, their hands-on work, and their expertise. 

You could also showcase the unique techniques that make your process special. It gives your audience a deeper appreciation for your product. They get to know what you make, how you make it, and why it matters. 

Take a page out of Reese’s book. The brand went the extra mile to show how the chocolate is made and everything that makes it one-of-a-kind: 

3. Bloopers & Outtakes from Marketing Campaigns

Bloopers are the delightful gems that often get buried in the editing process, but when shared, they reveal the fun and unexpected moments that happen behind the scenes. 

These little goof-ups show that no production is without hiccups. As such, they add a layer of authenticity that complements your brand. 

It could be a video of your team doing a serious shoot and someone forgetting their lines or randomly veering off topic and making spontaneous, silly impressions. Such content makes a heartfelt moment turn into a hilarious giggle fit. 

Bloopers offers a way to tell that the process is not all about perfection, but the laughter we share along the way matters, too.

It’s a chance to show that behind all that polished content, there’s a team of people having a great time and making memories together. Here’s one from Red Notice, a 2021 film featuring Gal Godot, Dwyane Johnson, Ed Sheeran, and Ritu Arya: 

4. Behind the Scenes of a Photoshoot

This is another great way to share the creativity and teamwork that makes your overall process. It can include the photographer adjusting lights while the stylist pres outfits or the director giving directions, all while models share laughs behind the camera. 

Capturing these candid moments shows the fun that goes into creating those picture-perfect shots. It reveals the hours of planning that go into that picture perfect image. 

And when we talk about photoshoots, how can we not mention the iconic ones that have graced the pages of Vogue? Take a look at this clip of Gigi Hadid being her playful self on set:

Or watch this behind-the-scenes footage of BLACKPINK’s Rolling Stone cover shoot:

Watching them good around while getting ready for the camera highlights the camaraderie that makes these photoshoots so special.

5. Office Tour

Officer tours offer a unique opportunity to show your workspace and the culture that thrives within it. Ideally, go for a short-form video when it comes to office tour content and keep these things in mind. 

• Instead of just showing your space, tell what makes each area special. For instance, share the inspiration behind the office design or memorable moments that occurred in specific spots (think employee birthdays)
• Don’t shy away from revealing the fun elements of your office (game rooms or coffee bars). This reflects a positive culture that potential clients (and employees) will appreciate. 
• Include your team members sharing their favorite parts of the office or what they love about working there.  

Lastly, make sure you invest in good lighting and camera work to capture your space beautifully. It can make a huge difference in how your office is perceived. 

6. Company Celebrations

Company celebrations have become a go-to content format on LinkedIn and for a good reason. They show how colleagues turn into friends, and milestones become cherished memories behind the scenes. 

In this behind the scenes social content​, you can feature your team pulling off a surprise birthday party for a colleague or share clips from your annual awards ceremony.

These celebrations create a palpable sense of community. It shows that work isn’t only about deadlines but also about the people you share your journey with. 

Behind the Scenes Content Examples

Those candid happenings that otherwise go unnoticed are precisely what makes your brand human-like. Below, we explore some standout behind the scenes content examples that captivated audiences and sparked conversations. 

Grammarly 

Grammarly’s behind-the-scenes video, “How to Succeed in School,” packs a punch in just 58 seconds.

 The YouTube video shows employees reflecting on how Grammarly could have made a difference during their school years. 

Anyone who attended school before the Grammarly era can most definitely relate to the clip. The crew also discussed features like plagiarism checks and sentence diversification. 

You see a clear CTA in the description, encouraging viewers to download the app for free, and an infographic at the end.  

Overall, we can see that Grammarly knows how to take a simple concept and turn it into a memorable experience. 

Avatar 

Avatar, directed by James Cameron, changed the film industry with its groundbreaking visual effects and storytelling. Here’s an example of its behind-the-scenes.

 It won the hearts of people worldwide. Everyone noticed the hard work behind the movie. One person commented:

“The acting is amazing. You take it for granted, but watching what they were actually working with is incredible.”

The behind the scenes video features innovative motion technology used to bring the Na’vi characters to life. The talented cast, including Zoe Saldana, Sam Worthington, and Sigourney Weaver, underwent rigorous training to embody their characters fully. 

Viewers were amazed to see how the actors’ performances translate into their animated counterparts. 

Take Your Brand to the Next Level With Video Marketing Chicago Experts!

Every brand has its stories, people, and moments that shape its identity. While traditional marketing campaigns can tell a part of that story, it’s often the unscripted, behind the scenes content that creates the strongest connection. 

These glimpses into your everyday operations offer something more human that your audience can genuinely resonate with. 

So, if you’re ready to bring your brand’s personality to life through behind-the-scenes content, why not partner with a video marketing agency that knows how to make every moment count? 

At Indirap, we can conceptualize your story to deliver an unforgettable experience. Let’s work together to create content that’s as real as your brand! 

FAQs

Why are behind the scenes videos good?

Behind the scenes videos let people see the unpolished side of your brand (which they do not get to see quite often). These videos convey a sense of authenticity in an era where polished marketing sometimes feels too rehearsed. 

What is brand behind the scenes content?

Behind the scenes content shows the human side of your operations - think team’s personality, processes, and occasional chaos. It offers a glimpse into your values and makes you more relatable. As such, the audience is more likely to feel attached to your brand. 

Why use video for brand awareness?

Videos grab attention in a way static images can’t. They’re emotional and can tell a brand’s story in seconds. Plus, algorithms love video, which means it gets more engagement, and your brand sticks in people’s minds longer. 

How to create video content for a brand?

Start by knowing your audience: what do they care about? Once that’s clear, focus on storytelling rather than just selling. Keep things authentic and experiment with different formats like tutorials, vlogs, and interviews. The key is to balance creativity with consistency so your brand’s message stays clear.

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