The photography you use to present your brand to the world says so much. If you were to look at yours right now, what would it say?
In this article, weâre focusing on all things brand photography âthe different types, why itâs important, and how to use it to bring your brand to life. You ready? Letâs get startedđđ
We live in a visual world. Thereâs no getting around it. And how you present your brand visually can honestly make or break your business.
Source: MDG Advertising
It really doesnât matter how amazing your brand or product is. If youâre not showcasing it in the best light possible, youâre losing sales. Period.
People donât engage with boring content. So if youâre hoping to increase your audience engagement, providing unique, engaging, and high-quality images is one of your best chances to stand out and grab peopleâs attention.
Any brand can use stock images. What photos can you provide that no other brand can? Whatâs something you can capture that will really set you apart and give people a reason to interact with you?
Weâre not saying you need to suddenly become national geographic. But if you think your brand is too boring for exciting or quality photos, then youâre honestly selling yourself short. You deserve more.
Photography can offer transparency in a way that words simply canât. The images you provide are often going to act as your brandâs first impression to consumers. So itâs important that theyâre painting an accurate picture.
Imagine youâre using a dating app, how much would you trust someone with a picture clearly taken years ago? Or, even worse, no pictures at all? It just comes across as sketchy.
People want to know who theyâre doing business with, so show them!
One of the benefits of having a library of high-quality images is the amount youâre able to do with it.
In our opinion, visual imagery holds most of the weight when it comes to branding and marketing in general. Itâs what draws people in and sets the overall tone.
Yeah sometimes you need a plain product show with with a white backdrop, but how else can you bring the product to life? We love showing products in use, with props, close up details, or in various locations to really provide a story with each image.
Who says headshots or team photos need to be boring?? Updating your team photos regularly gives you the opportunity to play around with new locations, vibes, seasons, outfits, anything! These are the faces of your business! Make sure they represent you accurately. Â
This is where you can get really creative and add some extra elements that wouldnât normally fly in a standard headshot or team photo. Show off your brandâs personality with meaningful locations, props that tell a story, or actively engaging in an activity. Itâs a great way to give your audience a peak at who you are beyond your business. Â
We love capturing candid moments between brands and their clients. It offers potential clients a chance to see what working with you looks like and makes for great social content to share with both of your audiences.
Similar to lifestyle but with more of a focus on your business. What does a day at your office look like? Whatâs your brand culture like? These are a great opportunity to lift the curtain and invite your audience the transparency they crave.
Interior and exterior shots are so important to have for any business. Whether itâs your office, a real estate listing, an even space. Itâs a great way to set the scene for your audience and really allow them to digitally experience a setting.
If you host an event without capturing photos, did it ever even happen? Sorta kidding, but honestly, having professional photos from previous events make for incredible future promotions and recaps. Because you really shouldnât rely on iPhone captured images from attendees đŹ
â
If we had to choose, weâd say itâs better to have a smaller selection of high-quality images than a wide range of crappy ones. But why choose?
At INDIRAP, weâre consistently curating a steady stream of high-quality photos. Some we use right away, others we organize and store for future projects or edit and sprinkle them throughout our marketing strategies.
Weâve found so much value in having a constantly growing library of professional photos. It shows that we put time and effort into the work that we do and are constantly moving forward.
Anyone with a camera can call themselves a photographer. But those in the photography business know that the camera plays the smallest role. Thereâs an insane amount of thought that goes into each and every shot.
Scheduling and planning for optimal lighting. Advising clients on what to wear. All of the time and skill that goes into the editing process. Being on-site to communicate with the client, answer their questions, and educate them on the process.
Itâs a team effort that goes far beyond the push of a button.
Think of scheduling shoots like scheduling trips to the doctor, or getting your haircut. Itâs just basic maintenance that really shouldnât be put off. Obviously, every brand is different, but regardless, having monthly or at least quarterly shoots is going to provide a wealth of photography at your disposal.
We know itâs a lot, but once you make it a habit to regularly capture professional photography of your brand, youâll quickly realize all the advantages and start reaping the benefits.
You have an important business and youâre great at what you do. The world deserves to see it and you deserve to showcase yourself in the best light possible.
And of course if you need help showing yourself off, weâre always here for ya!