You’ve poured your heart into every corner of your luxury hotel. Every detail speaks for itself. Your customer service transcends the ordinary, and the hotel ambiance sets a new standard for excellence.

But let’s talk about something often overlooked: your marketing strategy. Sure, you’re sharing compelling posts, but are they making waves? In all honesty, you need something more magnetic to draw potential guests in, and that’s where hotel video marketing swoops in.

It boosts your brand from good to unforgettable. Why? Because people crave videos. They want to see, feel, and experience before they commit. This guide will, therefore, dig into the strategies that will help transform your hotel into the next big thing in the hospitality world. 

What Is Hotel Video Marketing?

Hotel media video marketing involves the strategic use of visual storytelling and multimedia content to showcase a hotel’s unique experiences. This, in turn, boosts brand awareness and engages potential guests. The result? More bookings. 

If you’ve ever seen a video showcasing a luxurious hotel with breathtaking views and cozy rooms, that’s hotel video marketing in action!

These videos are like mini virtual tours because they give guests a sneak peek into what their stay would look like. They’re given a glimpse into the elegant lobby, the inviting pool area, and maybe even the delicious breakfast spread. 

However, a hotel marketing video isn’t merely about showing off the fancy amenities. Instead, it’s about creating an emotional connection. Potential customers are also shown smiling faces, happy families, and friends having the time of their lives. 

This transforms viewers into eager guests ready to experience the magic firsthand. 

11 Hotel Video Marketing Strategies to Draw In More Leads

Vacation isn’t just about the place but the memories you make along the way. That’s precisely what you have to show your potential customers through hotel video marketing. Below, we’ve curated a list of some strategies that might sway your customers’ booking decisions. 

1. Showcase Amenities That Wow

Every hotel offers a place to rest one’s head. Yours should offer an experience. What better way to attract people than to showcase the jaw-dropping amenities that set you apart through video content? 

However, you’ve got to think beyond the standard room tours. It’s your chance to highlight what makes your property extraordinary (make sure you utilize it). Show off your state-of-the-art spa with tranquil footage of guests indulging in blissful treatments. 

You can also capture your rooftop pool oasis with sweeping drone shots that capture the stunning city skyline all along. 

Take a page from The Peninsula Hotels’ video marketing. 

Their “Art in Resonance” hotel marketing video series beautifully blends art, culture, and luxury. It offers guests a glimpse into the unique experiences awaiting them within the hotel’s walls. Therefore, spotlighting your amenities will leave potential guests itching to experience the magic for themselves. 

2. Highlight Surrounding Attractions

Believe it or not, your hotel is a gateway to a world of adventure and discovery. That’s how most customers see it. So, why not leverage hotel video marketing to showcase the tantalizing attractions beyond your doorstep? 

Whether you have breathtaking natural wonders, vibrant cultural hotspots, or adrenaline-pumping outdoor activity areas, you can capture them in your videos. This will allow you to transport viewers to these must-see locales and entice them to explore and immerse themselves in the hotel experience. 

Draw inspiration from Four Seasons Resort Maui at Wailea. Its Maui Moments is one of the best hotel video marketing strategies. 

The series beautifully captures the island’s allure, including the majestic waterfalls and pristine beaches. You can also highlight your surrounding attractions to enhance your hotel’s appeal and position yourself as the guide to unforgettable experiences. 

3. Simplify Reservations Through Video

Booking a hotel should be a breeze. Unfortunately, however, exploring endless websites and booking platforms sometimes feels like a maze to customers.

In fact, inaccurate reservations are pretty common. One reason for this is that guests often make mistakes when booking online. So, how about creating a concise, step-by-step video guiding potential guests through your reservation process? 

A well-crafted booking video can streamline the entire process and make it effortless for guests to secure their stay. 

This eliminates guesswork and instills confidence in potential guests. This way, you not only enhance the booking experience but also boost conversions and, ultimately, guest satisfaction. 

4. Reveal the Inner Workings of Your Hotel

It’s time to peel back the curtain and give your audience an exclusive glimpse into the inner workings of your property. Video marketing for hotels provides the perfect way to showcase the care and dedication that goes into every aspect of running a top-notch hotel. 

For instance, you can share behind-the-scenes footage of housekeeping ensuring cleanliness or chefs preparing delectable dishes in the kitchen. Such videos humanize your brand and build trust with your audience. 

The Langham, London, has done something similar through the series “Inside The Langham.”

It offers an intimate look into the hotel’s elegant design and quality service. Remember, revealing the inner workings of your hotel is an excellent way to foster transparency and a deeper connection with your audience. 

This will likely turn them into loyal advocates of your brand. 

5. Invite Viewers to Explore Virtually

This is your chance to bring the immersive experience of your hotel directly to your audience’s screens. You can leverage hotel video marketing to invite viewers to explore every corner of your property from the comfort of their homes. 

Consider creating interactive virtual tours that allow potential guests to wander through your lobby and peek into luxurious suites with just a click. Hilton Hotels & Resorts executed a similar technique through their “360 Virtual Tours” hotel video marketing. 

It, without a doubt, transports viewers to their properties worldwide. It offers a taste of the Hilton experience before customers even step inside. 

You can also break down geographical barriers and spark curiosity by offering virtual exploration through hotel video marketing. This would inspire them to turn their digital dreams into real-life bookings. 

6. Let Guests Share Their Memorable Moments

Your hotel is a place to create memories, and we’re certain many guests think the same. So, consider amplifying their voices and showcasing the moments that made their stay extraordinary. 

Encourage your guests to share their favorite experiences, from romantic sunset views to gourmet dining delights, through user-generated content. 

These authentic testimonials will also create a sense of community and camaraderie among your audience. Take a cue from The THesis Hotel Miami. Their video brings guest experience to life in a way that resonates with viewers. 

Guests sharing their moments become brand ambassadors and spread the magic of your hotel far and wide. 

7. Demonstrate Eco-Friendly Initiatives Through Video 

If you seek to make a difference beyond providing exceptional hospitality, consider shining a spotlight on your hotel’s commitment to sustainability. This remains one of the best hotel video marketing tools, given that consumers are drawn to brands with sustainable initiatives. 

Besides educating the audience, such video content inspires them to join you in making a positive impact on the planet. Consider capturing the essence of your sustainability journey, including energy-efficient practices and waste reduction efforts in compelling videos. 

Draw inspiration from Six Senses Hotels Resorts Spas. Their sustainability-related hotel video marketing reveals their organic farming and conservation projects. 

You can also demonstrate your innovative green practices to raise awareness and position your hotel as a leader in responsible tourism. This will attract like-minded guests who share your passion for preserving the planet. 

8. Highlight Gastronomic Offerings In Delicious Detail

Ignite culinary cravings with mouthwatering hotel video marketing content. Consider capturing the artistry, passion, and flavors that make your culinary offerings unforgettable. 

Whether it’s your special sizzling steak grills or delicate pastry creations, every food has a story behind it. Videos are, fortunately, the perfect medium to narrate them in delicious detail, and Michelin-starred restaurants like Le Bernardin are living proof. 

Its video series offers a behind-the-scenes look at the preparation and presentation of its exquisite seafood dishes. 

Another video highlights the chef’s expertise in turning a coconut into a delicious dessert.

Showcasing such gastronomic offerings allow you to whet the appetite of your audience and display what sets your hotel apart as a culinary destination worth savoring.  

9. Showcase Functions, Gatherings, or Event Venues

You can turn your hotel into a go-to venue for unforgettable events. Simply use the magic of video marketing for hotels to showcase the successful functions and gatherings hosted at your property. 

You can capture the essence of each event, from elegant weddings to corporate conferences and everything in between. 

Maybe highlight the seamless coordination, the exquisite decor, or the joyful atmosphere that defines your venue’s versatility. The Grand Hyatt Hotel Hong Kong has done something close in their video “Event Venues.”

Likewise, Ramada Colombo has shown a stunning wedding through hotel video marketing.

Such videos inspire confidence in potential clients and establish your hotel as the premier choice for creating unforgettable memories. 

10. Spotlight Your Employees

Your employees are the heartbeat of your hotel. They embody its values, deliver exceptional services, and create memorable experiences for your guests. Highlighting them through hotel video marketing will demonstrate your commitment to building an inclusive environment. 

When customers see the faces behind the impeccable service, they form a deeper connection with your brand. They also appreciate the genuine care and dedication your employees bring to their experience. 

Besides, it sends a powerful message: you value and respect the people who contribute to your hotel’s excellence.

Consider depicting their stories and talents to attract like-minded individuals who want to be a part of your hotel’s journey. After all, a happy and engaged team leads to happy guests and a thriving business. 

Here is what Hyatt Hotels did for hotel video marketing before it was even cool.

11. Leverage Various Platforms for Maximum Exposure

Multichannel marketing is a thing. Each social media platform has got its own vibe. Therefore, you have to ensure you create video content accordingly. Generally, snappy clips do for Instagram. Conversely, YouTube is more about in-depth tutorials, and Facebook contains a blend of both. 

Executing hotel video marketing on different platforms also shows you’re not just a one-trick pony. Instead, you’re versatile, adaptable, and ready to mingle wherever your guests are present online. 

Marriott Bonvoy nails it with videos popping up on Facebook, Instagram, and even LinkedIn. This shows they’re down to party, no matter the vibe. So, ensure you also get your message out there (loud and proud) on several platforms.

Hotel Video Marketing Tips & Hacks

86% of marketing specialists use video content as their ultimate marketing tool, which speaks volumes about its effectiveness. However, you need to ensure you implement it the right way to maximize its impact. Here are some hotel video marketing tips to keep in mind. 

• Engage viewers with interactive elements like clickable links, polls, or quizzes in your videos. This will encourage participation and feedback. In other words, it will turn passive viewers into active participants of your brand story.
• Always remember the importance of optimizing your video content for search engines. Consider using relevant keywords, craft compelling titles, and include transcriptions to boost accessibility. 
• Last but not least, keep it real and authentic. Avoid overly scripted content and let the personality of your hotel shine through. Consider showing genuine interactions and candid moments to build trust among your audience. 

Wrap Up

Hotel video marketing lets you sell more than just rooms. It allows you to sell experiences, emotions, and dreams. 

The video cuts through the clutter of digital noise and speaks directly to the hearts of your audience. It becomes a lingering memory and a flicker of emotion in the viewer’s mind. Therefore, when done right, it can transform your hotel’s brand presence from ordinary to extraordinary. 

So, don’t just dip your toes in it - dive in headfirst and watch your hotel’s success soar to new heights.