Selling property isn’t exactly a cakewalk. Everyone and their cousin have a listing these days. But the thing is, most of them rely on the same old tactics — flat, lifeless photos and descriptions that read like a sleep aid. 

This means you can make waves in this sea of sameness by being a bit creative. And being creative means doing something new but better. 

Drones for real estate is one unique idea for capturing the property you intend to sell. It lets you zoom in on those hidden gems your property offers and gives buyers a bird’s eye view no other strategy can match. 

The rule is simple: you’ve got to stand out or get stuck. Drones can help you do the former, and trust us, your competition won’t know what hit them. 

Why Use Drones for Real Estate? 

Potential buyers spend hours scrolling through the same cookie-cutter listings where a house looks like every other. Drones for real estate drone videography change this by adding a cinematic touch. 

According to Multiple Listing Service (MLS), properties with “aerial shots are 68% more likely to sell.”

That’s because they allow buyers to see the property in all its glory, from the sparkling pool to that sprawling backyard. Here’s why drones for real estate keep viewers engaged long enough to fall in love with the property. 

Storytelling Through Cinematic Property Tour Videos

Buying a home is more than just comparing square footage and checking off features. For potential buyers, it’s an emotional decision. They want to feel something when they look at a property, and drone shots offer just that. 

As the drone glides through the property, it offers a first-person experience and a story of what life could be like living there. Potential buyers, for instance, imagine their mornings on that sunlit deck, their kids running through the yard, and cozy evenings by the fire.

Drone videos evoke these emotions by offering a perspective that, besides being visually stunning, is deeply immersive. 

Data-Driven Marketing Insights

Drones do give you pretty pictures, but beyond that, they hand over some seriously powerful data. That’s right. You can see exactly where potential buyers stop watching your video or which aerial shot makes them hit replay. 

With these insights, you’re no longer guessing what works (because you know). 

This way, you can focus on that killer view of the backyard or maybe that layout that grabs more attention. 

As such, you turn every video into a tailor-made pitch that resonates. 

Smart marketing? Check. Sold properties? Even better.

Virtual Neighborhood Exploration 

Why stop at the property when you can sell the entire neighborhood? 

Drones let buyers experience the whole area without ever leaving their couch. It gives a bird’s-eye tour of nearby parks, schools, restaurants, and those tucked-away spots locals love. 

So, real estate drone photography lets you give them a sneak peek into the lifestyle they could have — a place where they’ll grab coffee, take evening walks, or drop their kids off at school. And trust us, that’s what makes buyers hit that “schedule a tour” button.

Eco-Friendly Showings

Selling homes doesn’t have to mean leaving a huge carbon footprint. 

With drones, you can offer potential buyers a virtual tour that is so detailed they’ll feel like they’ve walked through the property without even stepping outside their door. This means fewer physical visits, less driving back and forth, and ultimately, a much smaller environmental impact.

It’s sustainable real estate marketing. You’re cutting down on emissions while still showing off every angle of the property — from the rooftop to the backyard garden.

So, besides showcasing homes in style, you’re doing your bit for the planet. That’s a win-win in any book.

Revealing the Hidden Potential

Drones reveal all those hidden features that might otherwise slip under the radar. While traditional photos might miss the mark, drones soar high to display rooftops, drainage systems, and expansive backyards. 

This also gives opportunities for improvement that could significantly boost a property’s value. This way, buyers envision possibilities — extra storage space, potential for a pool, or even an outdoor oasis. 

When they realize the hidden potential right before their eyes, the property becomes much more enticing. 

Better Transparency 

Whether you're a beginner real estate videographer or a seasoned one, you'd agree that drones bring a whole new level of openness to property showings. 

A 360-degree aerial view lets buyers see every angle of the property, from the charming front porch to the less glamorous rooftop. No more hiding those questionable renovations or overlooking maintenance issues.

This reduces surprises during in-person visits and creates a more honest buying process.

After all, when transparency is the name of the game, everyone wins — sellers get their offers faster, and buyers feel secure in their decisions. It’s a refreshing approach to real estate that’s hard to resist.

Using Drones for Real Estate Marketing: 6 Strategies to Consider

Drones offer various strategies to take your marketing efforts up a notch. Below, we explore some innovative ways that may help you sell your property faster. 

1. Consider the Power of Patterns

Nature loves to create patterns, and so should your drone shots! 

When you’re soaring above a property, keep an eye out for those natural lines (think rows of trees, winding pathways, or the layout of the house itself). These patterns can help you create aesthetically appealing shots.

This approach guides the viewer’s eye towards the property. Beyond that, it adds some artistry to your footage and makes it pop. So, when you’re up in the sky, think like an artist and capture those patterns. Your viewers will appreciate the effort, and you’ll stand out in a sea of standard listings. 

Here’s an example aerial shot that reveals the natural pattern of trees surrounding the park. 

Now, if we compare this to a standard non-aerial shot, it can’t capture these patterns. That lack of perspective, hence, makes it harder for potential buyers to appreciate the property’s surroundings. 

2. Experiment With Unconventional Angles

Drones give you the freedom to explore angles that make your property look absolutely stunning. So, consider thinking outside the box and shooting from slightly below or at a daring 45-degree angle. This approach can add more depth to your real estate video.

You can, for instance, capture a shot that emphasizes the height of a stunning entryway or highlights the expansive layout of a backyard. 

These unconventional angles play a huge role in engaging your potential buyers. 

So, make sure you get a bit creative because the beauty of drone videography lies in its versatility. 

3. Incorporate Action

Injecting a little life into your drone footage can make all the difference. So, consider incorporating some action into your shots. For instance, you can capture people strolling through the yard, pets frolicking in the grass, or a car gracefully gliding into the driveway. 

These moments help potential buyers envision themselves in the space. 

After all, it’s one thing to see a beautiful home and another to imagine themselves hosting a barbecue or watching their kids play in the yard. 

So, don’t shy away from the action. 

Whether it’s a friendly wave from the neighbors or a dog chasing after a ball, these lively elements add the warmth that potential buyers seek in their new neighborhood. 

4. Use the Weather to Your Advantage

When it comes to drone videography, don’t overlook the potential weather can bring. Instead of fearing overcast skies or a light drizzle, consider them a chance to take your videography a step further. 

A moody sky can create a mysterious atmosphere that draws viewers in. It’s, in fact, perfect for showcasing properties that exude character and charm.

Next, consider the Golden Hour — the time just after sunrise or before sunset. It bathes everything in a warm, flattering light that makes even the most ordinary scenes extraordinary. When done right, it’ll be enough to make anyone want to move in.

And let’s not forget about the enchantment of a gentle snowfall with sunset. These weather elements spark nostalgia or warmth that makes a property feel like home. 

This image is an example of the concept we’re referring to, although it's not exactly the best shot. 

So, don’t hesitate to use the weather to your advantage. 

You don’t need the perfect day to film your shot. Each type of weather provides its unique atmosphere to make your footage interesting. 

5. Reveal With Suspense

This technique adds an element of storytelling that keeps viewers guessing (and engaged). As the camera gradually shows more of the property, you build anticipation. Each inch revealed lets them imagine their life in the beautiful space.

You can start your shots with a tantalizing close-up of a compelling feature like an ornate entryway or a lush green garden. Then, slowly pull back to showcase the entire property. 

Who knows, by the time your audience sees the complete picture, they might be ready to make an offer because nothing beats the excitement of the perfect reveal. 

Here’s an example video. Though it’s not a property video, it’s enough to help you get the gist:

6. Engage With Your Audience

If you want to capture the hearts and minds of your potential buyers, you need to think like a storyteller. 

Your drone footage should invite them to be part of the experience. You can do so by using voiceovers or text overlays to sprinkle in unique features. 

Further, consider sharing some fascinating historical tidbits or quirky fun facts about the neighborhood. 

It’s a great way to make viewers feel connected to the place. 

But subtlety is key here. Not everyone enjoys a loud soundtrack or wants to hear a voice in the background. So, keep things at a comfortable level. The goal is to enhance the experience, not distract viewers. 

Make Your Listings Stand Out With Video Marketing Chicago Experts!

Anyone can slap a few photos together in a listing, but to truly capture attention, you need to think beyond that. Real estate drone videography gets your potential buyers talking (and clicking). 

You see, the homes that get sold aren’t just the ones that look good; they’re the ones that feel good, too. And nothing says "this is your future", like a sweeping aerial shot or a sun-drenched backyard reveal. 

If you want to give your listings the cinematic treatment they deserve, our video production Chicago experts can help. At Indirap video marketing agency, we know how to create something that tells a story worth remembering. Reach out today and make your next listing unforgettable!

FAQs:

How do you make cool real estate videos with a drone?

To make cool real estate videos, consider using sweeping movements to show the entire landscape and get creative with angles. For instance, consider going low and zooming in on those gorgeous gardens. Further, a little post-editing goes a long way. We mean, add some stunning graphics and text overlays to bring your video to life. 

How do I make my drone footage look cinematic?

Start by using a gimbal to keep your shots steady. Next, play with different frame rates. Slow motion generally adds that dreamy, cinematic vibe. We also recommend trying a mix of wide shots to capture the grand landscape and close-ups for those intricate details. And finally, consider adding a color grade in post-production to give your footage that polished, movie-like feel. 

How do you take a good drone video?

Taking a good drone video is all about the right preparation and execution. To begin with, know your drone and practice, practice, practice. Remember, nobody gets it perfect on the first try. Further, make sure to scout your location and choose the right time of day for optimal lighting. Start with an engaging opening shot (think a dramatic climb or a sweeping panorama) and avoid rapid turns, which can make viewers dizzy. Lastly, don’t forget to tell a story with your footage to keep your audience hooked. 

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