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November 20, 2024
You might be the hardest working real estate agent. You might be the best at negotiating for your clients. You might provide impeccable customer service. But if no one knows who you are, how can you expect to put those skills to use?
We’re talking about something infinitely more effective than ads on a bus bench or in a magazine. Solidifying your real estate brand through video is a non-negotiable/must-have in the world we live in—the Real Estate Agent Profile Video.
"Real Estate Agent Branding Videos are a great way to get your foot in the door with new, and exciting content marketing and they serve as a crucial foundation to building out a future library of content for the agent to have and use for future clients, team members, or marketing purposes."
Caroline Elsey
Assistant Creative Director, INDIRAP
Why allow your audience to assume they know who you are or what your personality is? Control your narrative and show them yourself! A profile video is your chance to tell your audience exactly who you are and present your character however you like.
Real Estate has gone digital. That’s just the way it is, and the chances of slipping back into the old ways are slim. So you can either join in or fall behind. A profile video is genuinely the closest you can get to meeting a potential client without actually meeting them. On top of that, videos don’t mess up! You can be confident that the message you present is going to come across flawlessly every single time!
You are unique! And your clients should know that. A profile video allows you to take your audience on a journey of what it feels like to work with you. That can be achieved through strategic scripting, inserting client testimonials, or compelling visuals that tell a story. The goal is to answer clients’ questions so that they are ready to get to work when they finally come to you.
There’s only one of you, but chances are 100% of your target audience has a computer or a phone. An agent profile video allows you to be everywhere, even if you don’t know it. A properly distributed video can be out there introducing yourself 24 hours a day, 7 days a week. There isn’t a bus bench in the world that can do that.
Your time is the most valuable commodity you have. It’s fair to say that spending hours or days talking to potential clients and answering questions, only to realize it’s not a good fit, is a waste of time that could be spent elsewhere. A profile video is a great way to introduce yourself to clients and produce more promising leads. So once a client reaches out, they’re already familiar with the basics and ready to start the process.
People want to work with people they trust. A video is the best method to not only show transparency but also to do some humble bragging. What awards have you won? What records have you broken? Do all your clients love you? Highlight that! You know what makes you special. Make sure your audience does too.
"Real Estate Agent Videos are great because they can be used in multiple ways- whether it’s for social media platforms, your website, or a part of your email marketing. This video will stay ever-green and serve as a great introduction and foundation for your brand."
CAROLINE ELSEY
ASSISTANT CREATIVE DIRECTOR, INDIRAP
"Real Estate Profile Videos are a huge part of what I do at INDIRAP and over the last few months, I've been able to watch these clients grow their brand and success through this content. Not only is this a great way to digitally shake a potential clients hand and introduce yourself as an expert, but it also gives you a step up with competitors and gives the viewers a taste of your personality so they can make a more informed decision of who they want to work with and why."
CAROLINE ELSEY
ASSISTANT CREATIVE DIRECTOR, INDIRAP
Of course, planning, producing, filming, and editing a high-quality agent profile video is a massive undertaking. Can you turn on your front-facing camera, press play, and post this all in one day? Sure. But just remember what you’re competing against.
Other agents out there are creating highly engaging and cinematic content. And at the end of the day, the content you put out there is a reflection of your business. You know you’re the best, so why settle for anything less?
INDIRAP is a full service video production, growth marketing and communications agency.
