It’s easy to feel like just another white coat among the 202,300 professionally active dentists in the US alone. However, the demand for dental services is as high as the number of dentists in the country (perhaps even more). 

From routine cleanings to complex procedures, countless patients seek treatment every day. So, how do you rise above the rest and grab your customers’ attention? 

Dental video marketing might be the answer. You can showcase your expertise, patient testimonials, and the human side of your practice through engaging video content. This will likely transform you from just another dentist to a trusted advisor. 

Our guide on video marketing for dental practice will help you make the best first impression on patients and thrive in the crowded marketplace. 

12 Dental Video Marketing Ideas to Attract More Patients & Grow

It’s not enough to simply hang up a shingle and expect patients to come knocking. You have to connect the dots between your expertise and the needs of potential patients. Check out our ultimate video distribution guide to quickly get started:

Here are 12 ways to leverage dental marketing videos to establish trust with your audience. 

1. Behind-the-Scenes Office Tour

Patients are often curious about what goes on behind the pristine smiles and gleaming equipment of a dental office. A Behind-the-Scene Office tour offers a perfect way to give an exclusive peek into the inner workings and captivate curious minds and potential patients alike. 

You can stroll through sterilization rooms and showcase top-notch equipment in your dental marketing videos. It will be like a virtual handshake of reassurance for your potential patients. 

However, you need more than just a standard tour to captivate your audience. Dental office marketing videos that tell stories are more likely to attract viewers. You can talk about your rigorous hygiene practices and show the friendly faces that make your practice shine.

Take, for example, Dr. Nathan Coughlin’s dental video marketing strategy. He created a video that hooks the audience right off the bat. The dentist gave a quick tour of their office’s rooms and decor and shared the best practices with professionalism and warmth.

2. Patient Testimonials

Patient Testimonials aren’t just words in videos; they’re real stories from real people that can make all the difference in attracting new patients. Imagine potential patients scrolling through your website and stumbling upon heartfelt accounts of past patients who have experienced exceptional care under your roof. 

Such a video for dental marketing will help you build trust, reassure hesitant folks, and showcase the tangible results of your expertise. 

Maybe you can create a dedicated series of patient testimonials. For instance, one video could focus on cosmetic dentistry while another could highlight painless procedures your clinic offers. This will help you cater to a wider audience with diverse needs and concerns. 

Take a cue from Woodbridge Hill Dental Practice, featuring a woman sharing her experience of dental transplants. 

Such dental marketing videos become powerful magnets for new patients eager to experience the magic of dental care. 

3. Oral Hygiene Tips Series

People are constantly scouring the internet for reliable advice on maintaining oral health. And when they come across informative videos offering expert tips straight from their trusted dentist, they’re hooked. 

So, consider creating a dental marketing video sharing the Oral Hygiene Tips Series that will have patients lining up at your clinic door. 

Make sure, however, to keep it bite-sized and digestible. Break down each tip into short, snappy videos. This makes the content easy to consume and leaves viewers craving more nuggets of wisdom. 

Another nifty approach is to get interactive with your audience. Encourage them to comment their burning oral hygiene questions. Then, dedicate a video answering the most common queries. 

Take a page from Harvard School of Dental Medicine’s book. 

It is hands down one of the best dental marketing videos because it thoroughly explains some helpful tips that educate the audience for good. 

4. Meet the Dentist Introduction Videos

This dental video marketing strategy offers a great way to build a connection with potential patients before they even step foot in your clinic. Make sure you keep it authentic and relatable. 

Consider sharing personal anecdotes, hobbies, and interests to showcase the human side of your team. After all, patients want to know they’re entrusting their smiles to friendly, down-to-earth individuals, not just clinic experts. 

Another savvy approach is to highlight your practice’s unique selling points. Whether it’s specialized expertise or commitment to patient comfort, make sure you talk about it in your introduction videos. 

You can draw inspiration from Micris Dental Clinic’s video.

This dental practice video marketing features their general dentist, who introduced herself in a warm, family-friendly manner. Such authentic videos help welcome new patients with open arms and bright smiles. 

5. Fun Facts About Dental Health

People love learning new things, especially when they come with a side of amusement. Therefore, you can stand out by sharing quirky, surprising tidbits about oral health. 

However, instead of bombarding your audience with lengthy lectures, serve up quick facts (like Dr. Nate) that they can easily pass along to friends and family. 

Remember, the more surprising and delightful your dental marketing video, the better. 

You can also leverage visuals to enhance your fun facts. Eye-catching infographics, animated GIFs, and compelling illustrations offer excellent ways to make the information more memorable. After all, who can resist a cute cartoon tooth delivering fascinating dental facts? 

Alternatively, you can invite your audience to join the conversation by asking interesting questions (like guessing the number of teeth in a certain animal). This lets you turn your social media pages into lively hubs of dental knowledge. 

6. Interactive Q&A Sessions

Interactive Q&As are where inquisitiveness meets expertise. It gives curious minds a chance to get their burning questions answered without even stepping foot in the clinic. You can answer a single question in a short YouTube video, like Dental Wellness of Charlotte. 

Alternatively, your video for dental marketing can include a specific theme. For instance, you can discuss the latest dental advancements in oral care or address specific patient concerns. Having a focused topic keeps the conversation engaging and relevant. 

You can also leverage multiple platforms to reach a broader audience. From live streams on social media to interactive webinars on your website, consider exploring different mediums. This will allow you to accommodate diverse preferences and accessibility needs. 

7. Oral Health Myth Busting

People are often bombarded with conflicting advice about oral health from all corners of the internet. Therefore, they’d love to see dental experts who debunk the common myths and set the record straight. By dispelling myths, you can educate your audience and empower them to make informed decisions about their dental care. 

You can either address one myth per dental marketing video or create one debunking several like University of Texas Health Science did. 

Consider revealing the science behind concepts and providing evidence-based explanations. This way, you can make it easier for patients to separate fact from fiction. 

Another idea for video marketing dental practice could be featuring nutritionists and dental hygienists. They can join the discussion and offer additional insights, making the content even more interesting for viewers. 

8. Participating In Trends

Participating in trends allows you to hop on a bandwagon of relevance and excitement. By becoming a part of a viral challenge, you’re showing your audience that you’re not afraid to have a little fun while providing top-notch dental care. 

Therefore, make sure you keep an eye on trending topics and adapt them to fit your dental practice’s brand and values. Whether it’s a viral hashtag or a timely meme, find creative ways to incorporate these trends into your content. 

Take a cue from ToothFairyHeidi, who joined the viral “Of course, we’re trend” in her video.

You can do the same to showcase your playful side while promoting oral health awareness. By joining the cultural conversation through video marketing for dental services, you’ll attract patients and become a trendsetter in your own right within the dental community. 

9. Before & After Videos

This type of dental video marketing lets the audience witness a transformation right before their eyes. People often want to consider a dental procedure but are hesitant about the potential outcome. 

However, dental practice video marketing featuring patients and their transformations boosts their confidence. It gives them a peek into the future and allows them to see the possibilities firsthand. 

We recommend taking your viewers on a journey to add a little twist to your video. For instance, instead of creating a single before-and-after video, record several, from initial consultation to final reveal. 

Highlight the challenges, triumphs, and emotions along the way. Make sure you capture high-quality footage of before and after results and showcase dramatic changes in your patients’ smiles. But don’t just stop there. Accompany each dental marketing video with heartfelt testimonials.   

Here’s one for inspiration: 

10. Product Recommendations

Patients concerned about oral health often feel overwhelmed by the numerous products available on the market. Choosing the right one can certainly be daunting. Therefore, a dental expert offering personalized recommendations can make a difference for them. 

This way, you aren’t just promoting dental products but providing valuable guidance and support to your patients. 

Your video marketing for dental care can include personalized suggestions. Take time to comprehend each patient's unique needs and preferences. 

Then, recommend products that align with their individual goals, be it a gentle toothpaste for sensitive teeth or a whitening treatment for a brighter smile. 

Alternatively, you can educate your patients about the benefits of different products and ingredients. Explain the science behind certain ingredients and highlight the effectiveness of specific products. Here’s an example of such dental video marketing:

11. Virtual Consultations 

Virtual consultations allow you to bring your dental clinic to the comfort of your patient’s home. 

Working professionals often have packed schedules, and squeezing in a dental appointment feels challenging.

Therefore, a consultation that lets people connect with a dentist anywhere, anytime through a smartphone or a computer is a breath of fresh air in the world of dental care.

Consider providing initial assessments, treatment planning, and follow-up consultations to ensure patients that your virtual appointments aren’t temporary fixes but a comprehensive solution for their needs. Here’s an example of this sort of video marketing for dental services. 

12. Staff Spotlight Videos

This is hands down one of the best dental marketing videos because it introduces people to the friendly faces behind the clinic’s door. It allows them to connect with a team of caring individuals passionate about their oral health. 

Consider showcasing the unique personalities and talents of each staff member, whether it’s a bubbly receptionist who greets patients with a smile or a hygienist who ensures a comfortable cleaning experience. 

Highlight what makes each member special and invaluable to your practice. Another way to go about video marketing for dental services is to share behind-the-scene glimpses of daily life at the clinic. Maybe share inside jokes or lighthearted moments from training sessions to give viewers a peek into your work culture. 

This will let you create a sense of warmth and authenticity that resonates with patients who intend to entrust you with their smiles. Here’s an example of dental video marketing from Salin Dentistry.

Wrap Up 

With the dentist population booming faster than a cavity on Halloween, dental video marketing lets you outpace most, if not all, of the game. They help grab attention, tell stories, and make you memorable in a sea of sameness. 

From heartfelt patient stories to quirky tips and tricks, videos let you connect with patients on a whole new level. So, what are you waiting for? Grab your camera, put on your best grin, and show the world why dental care isn’t just important but downright awesome!