The potential of video marketing to help your brand engage clients and make sales is unrivaled. Solid video content has the power to unlock unimaginable success, high traffic, an unexpectedly great ROI, and jaw-dropping conversions. 

Statistically, that makes sense. According to the Wyzowl State of Video Marketing Report, 91% of people prefer watching video content from the brands they love. 55% watch online videos daily, and 72% prefer learning about a service or product in video format. 

So, what is stopping you from implementing a strong video marketing plan? 

Considering how videos can help you increase your reach and boost sales, you shouldn't think twice before curating a video marketing strategy for your brand. After all, they can be your best tools to earn your desired revenue goal. 

What Is Video Marketing?

Video marketing covers using video content to advertise or promote your business or brand. Your company can use these videos across various channels, such as your website and social media pages, to spread brand awareness. 

Since video content is one of the most in-demand media formats worldwide, it helps grab consumers' attention and boost engagement faster than an image or graphic. 

In 2023, the total digital video advertising spending in the USA was $52 billion. According to Statista sources, this amount doubled within a period of just three years. 

This statistic in itself defines the importance of video advertising pretty well. Here are some more benefits you can reap from video marketing. 

Expands Your Potential Audience

The best thing about video content is that it can be easily adjusted on various channels. Whether your target market is visiting a webpage or streaming a movie, videos can find their potential viewers everywhere. This helps your brand to get access to a large number of potential clients in one go. 

Captures Viewers’ Attention Effectively 

As per research, videos will account for 82% of all consumer traffic by 2025. That's not surprising because videos are great at capturing the attention of their viewers. In fact, they are far better at it than any other medium. 

You can't blame them for this. The blend of great visuals, sound, and motion play an equal role in holding attention for a long period.

It Is Memorable and Engaging 

How many of you remember Starbucks, Every Table Has a Story video campaign, or Samsung’s Join the Flip Side? 

While these videos are more than a year old, many of you may still know them by heart. Why? According to research, viewers retain 95% of a video compared to 10% of text. 

Videos help stimulate both the visual and audio, resulting in engaging information. And that is what works in favor of video marketing. 

Builds Trust 

A solid video marketing strategy helps in building trust, courtesy of the authentic stories shared. As an audience, it becomes easy to see, feel and experience a product or service through video before making a purchase. Video content helps develop a connection between a company and its market which eventually converts into sales. 

Increases Conversions

Video content on your landing pages can boost conversion by almost 80%. Isn't that your or any venture’s ultimate goal? 

Hopefully, by now, you agree that video marketing is more than just a component of advertising. It is a subject on its own whose effectiveness is beyond measure. 

But to ensure this marketing tactic works to your benefit (optimize sales), you must put the best video marketing strategies in place. 

Top 6 Video Marketing Strategies for Increased Conversions and Sales 

Before you explore a list of game-changing video marketing strategies, here is a disclaimer. All of these strategies are based on general scenarios and aren't focused on a certain category of business. So, some may work for you and a few might now. 

The trick? Evaluate your business needs and goals, and then pick a video marketing strategy that best resonates with your venture. 

Let's start now! 

1. Create a Solid Video Content Marketing Strategy

The content of the video is your primary weapon to win over your competitors through increased sales. It not only needs to resonate with the audience but should also be creative and unique. 

When creating a video marketing strategy for your content, consider asking the following questions: 

• Who is this video for? 
• Does it speak the same language and emotions as my target audience? 
• Is it appealing? 
• Is the story unique? 
• Does the content send out a message? 
• Does the script have a structure? 
• Does my content incorporate the new digital reality? 

Once you know their answers, you can create content that hits the right spots. 

Here is an example. Heinz AI Ketchup video commercial is more than just a compilation of a few images. It tells a story through its engaging content combining the product and the current hot topic in most spheres, AI revolution. 

To ensure that your video marketing efforts don't go to waste, put in ample time and effort in creating content. Once you have aced this strategy, moving forward won't be too tough. 

2. Repurpose Your Existing Videos for Increased Engagement 

Here is another video marketing strategy that you may find helpful. If you want to save time, money and effort in making your marketing video strategy successful, repurpose your existing content. 

This means that instead of creating new content from scratch, use your existing one in different ways and across varying channels. 

Suppose you have an hour-long webinar. Instead of posting it in full, repurpose it into four to five video clips. Then, post these clips on your venture’s social media channels for maximum engagement. 

The conversion of long-form videos into shorter clips always works as a winning video marketing strategy. That's because they help the audience to easily capture the essence of the content without losing patience. 

This is why over 50% of marketers use short-form videos in their marketing strategy. 

Make sure that when you repurpose a long video into its shorter version, avoid messing up with the content. Also, you can share the same video across different social media channels without changing anything. 

This trick helps reach a wider audience with your video content. 

3. Prioritize Authenticity and Interactivity Over Cost 

As part of its video marketing strategy, Goldfish Crackers, created a great hype with their video campaign, #GofortheHandful challenge. The video marketing strategy resulted in almost 1.8 million videos with 548 million engagements, reflecting the strategy’s matchless success. 

What do you think? Which ecommerce video marketing strategies worked for the campaign? There are many, but the most important is choosing authenticity and interaction over cost. 

If you look at the video ad, it doesn't look like a commercial at all. The content looks organic with the main characters initiating a challenge that took the world by storm. 

Authenticity in video marketing is achieved through a simple yet effective storyline. Public resonates more with stories that are free from any marketing speech and are interactive with an element of fun. 

So, if you want your audience to feel heard, create videos that make them do something or have a message that may push them to think of your offerings. Achieving authenticity may be pricey, but to ensure that your strategy works long-term, choose the outcome over cost any day. 

4. Let Creators and Influencers Do the Talking 

The retail video marketing strategy list is incomplete without mentioning influencers and creators. Around 62% of consumers trust influencers’ recommendations, making them pivotal in your potential consumers’ buying journey. 

It is safe to say that adding influences and creators to your video marketing plan can accelerate your sales manifolds. 

However, ensure to look into the following factors when bringing an influencer on board. 

• Choose a creator whose content and values matched with your brand offerings. You don't want a food influencer to make videos for your book brand. 
• Make sure that you are clearly aware of your expectations and put them as guidelines for influencers to avoid any mistakes later. 
• Don't just hire an influencer because of their fan following. Follow a complete end-to-end vetting and hiring process to select the best one from a huge lot. 
• Make sure that your chosen creator is part of the same social media channels that your brand is on. This way, you can use their video content to target your audience correctly. 

Take a look at Made In. This brand is known to partner with niche creators and influencers now and then. The brand uses its power to showcase its products through short videos. 

5. Integrate Animation in Your Videos 

To boost sales from your marketing strategy videos, step into the world of animation. 

People love animated video content, and here's why. 

• Such videos have a lot of creativity associated with them. This helps enhance engagement and also adds fun. 
• Animated content has a solid sense of nostalgia in them. People can relate to most of the animated characters as they may have watched them during their childhood days. 
• Videos with fun animations are entertaining. Even corporate executives prefer animations in their brand content as they keep the viewers hooked for a long time. 

Animated content also benefits marketers. They offer more creative freedom than real-life videos. You can manipulate reality and use animations to present even the most complex ideas simply. 

Besides, adding animations to your list of video marketing strategies can help you reduce your overall production costs. This plan helps eliminate expenditures related to locations, expensive shooting kits, and workforce. 

If you want to take inspiration for an animated video, you have ample examples. 

For instance, the Dots & Co video ad, Play Beautifully is an incredibly adorable and colorful piece of content. The music, animations and the frames blend well to create a masterpiece. 

Similarly, look at this advertisement by Sydney Water. With a solid message, script, animations, and colors, the video campaign meets the company's goals pretty smartly. 

6. Use Different Forms of Videos to Increase Sales 

If you run a B2B company, it is time to explore video marketing to boost your sales. 

The strategy for your B2B video marketing plan should combine different video formats to enhance your viewership. 

So, instead of creating just a product video or an explainer one every time, work on a blend of varying formats to grab your customers' attention. 

As a part of your B2B video marketing strategy, you can experiment with: 

• Product videos to showcase your offerings. Instead of just summarizing a product, make them demonstrate the buyer's problem before offering a solution. 
• Explainer videos that help inform and educate the audience. Tutorials and how-to videos are the most common ones. For them to work for your increased sales goal, make them entertaining and compelling. Here’s an animated video from Kuzgesagt explaining a tough topic: Quantum Computers.

• Interview videos that help your customers get the answers to their queries. You can either create short Q&A videos or a long one with timestamps to take the viewer to their relevant section. 

Many companies use this video marketing strategy for their venture. 

Upfluence’s brand video showcases the company's entire process of connecting influencers with brands. The marketing content mixes live-action with animation to highlight the benefits of choosing Upfluence. 

Similarly, the “How to Make the Best Birthday Cake” by Tasty Buzzfeed may help you understand what to work on for this marketing strategy. 

Conclusion 

Are you excited to work on these video marketing strategies for your next brand campaign? If yes, don't forget to do your market research before choosing a plan that might best suit your product and campaign’s idea. Also, make sure to evaluate and measure the outcome strategies used to make quick changes or learn from your mistakes.