Your personal brand is what people say about you when you’re not in the room. However, simply existing online is not enough.
You need to show your audience who you are, and nothing does that better than video. They give your audience a front-row seat to your personality.
But the thing is, where you post your video is just as important as what you post. Because, in all honesty, even a killer video won’t hit the mark if it’s on the wrong platform.
You’ve got to choose a channel that complements your style - and message. So, before hitting that record button, let’s make sure you’re aiming for the right stage.
Personal branding involves creating a persona that reflects who you are and what you stand for. It’s no different than creating your own little corner of the internet where you are the main event.
Unlike a faceless corporate logo, a personal brand has a pulse because it’s human and, most importantly, memorable.
Take Elon Musk, for example. His name is more recognizable than Tesla or SpaceX! Why? Because people connect with him, his ideas, and quirks. He’s, in fact, built a personal brand that overshadows the billion-dollar companies he runs.
That’s because people trust people more than they trust companies.
Besides, personal branding opens doors. Whether it’s landing that dream job, gaining followers who believe in your mission, or becoming a go-to expert in your field, the power of a personal brand is limitless.
It’s your way to stand out in a world full of noise. Standing out means getting noticed, and once that happens, you attract valuable opportunities.
Did you know that 55% of people watch online videos every day and 64% of users are likely to purchase a product after watching its video?
Forbes highlights that videos have a way of “fostering engagement, yielding results like click-throughs, shares, lead generation, and sales.” In fact, the business magazine declares it as “one of the best tactics to bring more exposure to your brand.”
So, why just ‘tell’ people who you are when you can ‘show’ them? Videos bring your personal brand to life by allowing people to hear your voice and feel your energy.
Besides, nobody remembers that perfectly curated text post buried in a sea of status updates, but a compelling video? That sticks.
And if you want your personal brand to stand out and be remembered, going the video route is a no-brainer.
Here’s how the best personal branding videos help.
There’s something about video that just clicks. When people can see your face and pick up on those subtle quirks that make you you, it instantly breaks down the barriers.
Text can tell, but video can show emotion and authenticity. It’s like having a conversation with someone without being in the same room.
Therefore, personal branding videos feel immediate and personal. Plus, it’s a great way to leave a lasting impression on viewers who feel like they’ve met you (even if it’s through a screen).
Videos let you demonstrate your skills and authority in real time.
You can, for instance, walk your audience through a process or explain a complex idea.
Think about it: explaining how to bake a cake is one thing, but showing yourself mixing ingredients and pulling a perfect cake out of the oven? That’s next-level credibility.
With video, your audience doesn’t just hear about your expertise; they get to witness it. It’s a surefire way to make your expertise impossible to ignore.
Search engines love video content. Platforms like YouTube are practically search engines on their own, and Google is more likely to prioritize video-rich content. So, every time you post a video, you’re giving yourself a better shot at being discovered.
Plus, videos are highly shareable.
Whether on social media or websites, people are more likely to engage with and pass along videos, which gives your personal brand a chance to go viral (or at least land in front of a much larger audience).
Put simply, personal branding videos are a growth hack for getting your name out there!
Nothing pulls on the heartstrings (or attention spans) quite like video.
Your tone of voice, facial expressions, and body language all play a part in building a deeper, more emotional connection with your audience.
When viewers can see your passion, they’re more likely to feel like they know you (and people are drawn to what feels authentic).
Whether you’re telling your story or offering advice, videos can make your audience feel something and connect with your personal brand better.
Not every platform is created equal, and the key to nailing your video strategy is knowing where your audience hangs out and how each platform plays to different strengths.
Do you want to go for short, snappy clips? Or those long-form videos that explore your personal stories?
Whether you're aiming for casual engagement or professional authority, the right personal branding platform can make or break your reach and impact.
With over 300 million active users, LinkedIn is the place to be if you’re looking to connect with professionals in your niche. But the thing is, only 1% of them are actually creating content. Yep, you read that right.
So, if you’re looking for quick engagement and a less saturated platform, the odds are stacked in your favor. Here, you’ve got a huge audience and barely any competition.
Even better news? LinkedIn recently rolled out video features, and they’re getting attention. Videos on LinkedIn are being watched, shared, and engaged with, which is a golden opportunity for you to stand out.
But before you start hitting record, let’s make sure you’re set up for success.
When it comes to personal branding, YouTube certainly dominates the video world. The global YouTube user base is projected to grow steadily from 2024 to 2029, with an estimated increase of 232.5 million users.
Thanks to YouTube’s search engine (aka the second-largest search engine in the world), your videos can pop up in front of exactly the people who are searching for what you offer. Talk about building your brand while you sleep!
But it’s not just numbers that make YouTube a personal branding goldmine. It’s the potential to build long-form, value-packed content that really shows who you are.
Whether you’re sharing behind-the-scenes stories or teaching people something new, YouTube gives you the space to connect deeply with your audience.
Plus, evergreen content on YouTube means your videos can keep gaining traction long after you hit "upload."
But let’s be real - YouTube, like any other platform, requires consistency, and you’ll need some patience while building that subscriber base. But once you’re in, the growth potential is massive.
If personal branding had a fashion runway, Instagram would be it. With over 2 billion active users, this platform is great for building your brand's visual identity.
Whether you’re posting reels or stories, Instagram lets you connect with your audience in quick, digestible bites (through short-form videos) that stick. The beauty of it is that you only need a good camera and some creativity to get started.
But Instagram isn’t all about aesthetics. It’s the perfect place for personal connection, too. Influencers like Zach King and Khabane Lame built thriving communities around their personal brands by using Instagram to showcase relatable content.
You can also have daily, meaningful conversations with your audience through videos.
Besides, Instagram’s algorithm loves engagement, so the more active you are, the more visible your brand becomes.
And with features like reels and IGTV, the platform rewards creators who use video to tell their story. Could it get any better?
What started as a scrappy college networking site back in 2004 has evolved into a global social media giant with nearly 3 billion users.
Originally, Facebook was all about connecting with your classmates and sharing a few updates. Fast forward to today, and Facebook is a marketing platform with tools tailor-made for personal branding.
It’s no longer just a place to share your latest vacation pics (although those still do well). Now, it's ideal for video content, live streams, and more.
So, why is it a great spot for personal branding? For starters, it’s got the numbers - billions of users from every demographic imaginable. Further, it offers diverse formats, from posting videos to engaging in groups to grow.
You can create a Page for your personal brand, go live with your audience, and even run targeted ads to boost your visibility.
Here’s an example of Mom Duty, a full-time traveling family sharing their extraordinary stories.
The family has thousands of engaged followers that love to see their videos and adventures. You can pick your unique niche and create a Facebook Page to share what makes you you.
If you’re looking to build a personal brand and do it fast, Twitter’s your best friend.
Originally a microblogging platform, Twitter has now become a real-time conversation hub where trends are born and brands are made.
Despite video platforms like YouTube and Instagram, Twitter continuous to carve its own niche. That’s because it allows you to engage directly with your audience, thought leaders, and even your competitors - all in real-time.
Whether you’re dropping wisdom or engaging in industry conversations, Twitter gives you instant visibility.
And let’s not forget the viral potential. One well-crafted tweet or video can take off and introduce your personal brand to thousands (or millions) of new eyes.
If you’re quick-witted, do not miss the chance to join Twitter and grow your personal brand here.
When it comes to building a solid personal brand, you don’t have to choose a platform where everyone else is hanging out. Instead, consider one that aligns with your unique niche. And whatever platform you choose, commit to showing up regularly and delivering value.
Remember, getting seen is one thing and being remembered is another. Your personal branding videos must aim for the latter.
So, take the time to pick your stage wisely and let your voice and personality do the rest.
Also, if you need some help bringing your vision to life, video production Chicago experts have got you covered. At Indirap, a video marketing agency, we create videos that do more than just look good; they tell your story and build you a loyal following who’s eager to hear from you again and again.
Oprah Winfrey can be taken as an example of personal branding. Beyond her role as a talk show host, she’s established herself as a philanthropist and trusted voice of wisdom. Her ability uplift has undeniably empowered millions.
Start by asking yourself: What do people come to you for? Is it advice, creativity, or leadership? Your personal brand should reflect your strengths and how you want to be remembered. Nowadays, it has become a norm to build a personal brand around a trending niche simply because it’s profitable (even if it’s not your true strength). However, if your brand lacks authenticity, it’s not truly yours, and without authenticity, a personal brand loses its value.