When it comes to strategizing branded video content for your business, we know it can be tough to determine exactly what you need.

Are you looking to expand your audience? Establish credibility? Streamline your internal operations? Each type of video serves a unique purpose.

So in this article, we’re giving you an ideal starting point to ensure that the content you create is exactly what your business needs. But don’t worry, we’re not just simply listing off random video types. We’re going deeper and breaking down each one based on what it can do for you specifically. Let’s get started.  

First things first, take a minute to think beyond just this video. Because before you can accurately determine what video you want to create, you need to think about what you want it to achieve.

So take a step back and think about your business. Where are the weaknesses? Where are the strengths? Where do you see it heading in the future?

Once you have an idea of what you’re looking to achieve, you’ll better understand what kind of branded video content your business needs. So…

WHAT DO YOU NEED:

A SOLID FOUNDATION?

Brand Overview –  If you’re just beginning to build out your brand’s video library, this is the ultimate first step. This foundational video gives you a chance to control your narrative.

You can introduce your business to your audience in your voice and on your terms. We think of it as a “warm handshake,” and if you’re looking to showcase your brand identity, culture, and core values, this is the video you need.

TO ESTABLISH BRAND CREDIBILITY?

Testimonials – The best way to build trust is to provide proof that you’re legit. And the best way to do that is by having others sing your praise. It’s simple social proof.

Consumers trust other consumers; that’s never going to change. So why not capitalize on that! These videos give your potential clients a chance to hear directly from someone who was once in their shoes, establishing credibility and proof of concept while shining a positive light on your process.

Not to mention, it makes your current clients feel valued and heard.

Case Studies – Similar to a testimonial video, a case study is a great way to provide proof of concept. It shows potential clients, “Here’s what we can do for you because we’ve already done it for others.”

It can significantly decrease any purchasing anxiety and is a great way to establish your brand’s reliability.

Process Video – People love transparency! A simple process video is a great way to pull back the curtain and eliminate any questions that may be holding potential customers back from buying.

Showing your step-by-step process in a straightforward and engaging way gives your customer a glimpse into exactly what they can expect. It’s an uncomplicated video, but it really makes a huge difference.

TO STREAMLINE INTERNAL OPERATIONS?

Training Videos – Training employees is a lengthy and time-consuming process, but it can’t be avoided. Transitioning your companies training procedures into a comprehensive video library is the best way to reduce loss of time and money.

No more relying on potentially forgetful trainers. No more spending hours answering the same questions multiple times. A digital library of training videos is a resource that you invest in once and benefits you, your current, and your future employees time and time again.  

A RECRUITMENT MAGNET?

Brand Culture Video – Do you ever wonder how much potential talent your business has lost out on because applicants had no idea what your company culture was like?

A positive work environment plays a huge role in a person’s motivation to apply for a job. And if you’re not showcasing yours, you’re going to fall behind those who are.

The brand culture video is your chance to pull back that curtain and show potential employees what “a day in the life” at your business looks like in a transparent and engaging way.

A PERFECT BRAND OR PRODUCT PITCH?

Product Demo – Consumers want to see how your product or service works! They want to know that they’re not being tricked.

A product demo video can easily achieve that goal while also answering vital questions as it sells for you online 24/7. It’s the perfect pitch Every. Single. Time.  

TO CAPTURE AND CAPITALIZE ON A BIG EVENT?

Event Recap – Do you have a big event coming up? Why not turn that one event into a digitally re-livable piece of content?

Event planning requires time and money for a one-time experience that tends to fade from memory as soon as it comes to an end. Any footage captured can bring the event back to life through digitally-sharable content.

Making it easier to promote future events and continue profiting off of the event’s messaging and takeaways. It makes the event feel more important and provides a massive ROI.

TO EXPAND YOUR AUDIENCE AND BRAND AWARENESS?

Commercial and Advertising Content – These are the kinds of videos that truly drive traffic and make a massive impact. Investing in paid ads is the only way to guarantee that your content will be seen by a wide range of unique viewers.

At the end of the day, you need to keep up with your competitors by showcasing your latest products, services, and brand voice. Strategic branded video content is the best way to do that.

The creative flexibility of paid ad content makes for a video that is formulated to meet your unique needs and drive predictable and repeatable results.