We’re not going to tell you that animated video marketing video animation is easy, because it’s not. But there's a reason animation has exploded across industries, from Chicago startups to Fortune 500 companies. In fact, there are a ton of reasons.
Educational video research proves that viewers retain about 95% of information from video, compared to only 10% from text alone. That's why 83% of marketing professionals now consider animation a rapidly growing medium of critical importance for their strategies.
At INDIRAP, we create strategic animated campaigns that transform business concepts into engaging visual stories. Our video production Chicago team combines creative storytelling with data-driven strategy to help brands educate their audience, boost conversions, and build lasting emotional connections.
So keep reading if you wanna know what makes animated video so powerful, including some insights directly from master Video Editor Chris Jon Conti, based on his own experiences.
Animation delivers measurable results for businesses ready to invest in visual storytelling. Understanding why your company website needs video is the first step, but animation takes video marketing to the next level with unique advantages no other medium can match.
In his book “Brain Rules” John Medina expresses the importance of vision. Stating that vision takes up half of our brain’s resources. Obviously, something that important has to be taken into account when creating content for your business. Sure, you can make the argument that text falls into that “visual” category. However, it’s proven that people can process images 60,000x faster than written words.
Animation eliminates every physical constraint that limits traditional video production. How, you wonder? There are no weather delays, location permits, or casting limitations, just pure creative potential that video marketing in Chicago businesses use to stand out in competitive markets.
With animation, your creativity is not tethered to the props you can find, what location you can book, or any Earthly restrictions. There are no limits! Animals can talk, words can appear out of nowhere, your “set” can take place in space —whatever you want! The results tend to make animated videos objectively more fun to watch, which increases their value tremendously.
Entertainment value directly correlates with conversion potential. Video production Chicago companies that prioritize engaging animated content see significantly higher completion rates and stronger brand recall among target audiences.
While many people think animation equals lighthearted fun, skilled animators can also create deeply emotional connections. The John Lewis Christmas adverts have become cultural milestones that millions anticipate each holiday season, proving animation's power to move audiences beyond simple entertainment.
This proves that an entertained audience will invest more of their time watching your videos. Which is honestly a rarity nowadays. As they watch, they take in more information about your business while simultaneously forming a positive emotional connection with your brand. So, by adding fun and eye-catching elements, you have a better chance at grabbing and holding onto your audience’s interest.
Research consistently shows animation's conversion power. Multiple studies indicate that effective animated video content can increase conversion rates by 20-80%, depending on implementation and context, making animated video marketing a proven ROI driver.
An animated video can catch your audience’s attention from the get-go and keep them engaged throughout. This increases your chances to push potential customers forward in the buying process as their interest and trust in your business grow.
Animated content generates more social shares than static content, while research shows that animation on landing pages increases conversion rates by 85-90%. This shareability factor makes video marketing agency partnerships essential for maximum reach.
People are much more likely to share information when it’s presented in the form of an infographic or a visually pleasing and easy-to-understand way. According to Content Marketing Institute, Infographics have had the most significant increase in usage among B2B marketers in the last four years — now at 67%!
On top of that, animated video is a great tool to add to your website to increase your SEO! Making your site much more likely to appear within the first page of Google searches.
Did you hire a professional to create an animated video for your business and realize there’s a minor error? No problem. Digital animation allows instant modifications without expensive reshoots. Chicago businesses working with professional video production Chicago teams save thousands in revision costs compared to traditional video production.
There’s no need to reshoot or go back on location to fix the issue. Resolve it quickly and digitally until you’re happy with the final version.
With animated video, there are no actors to hire, no location to scope out or rent, no props or wardrobe to plan & typically no footage to shoot. That’s not to say they are easy to create. But without a doubt, animated videos tend to get your message across in an engaging way for a lower cost. Which means a remarkable ROI.
38% of B2B brands now use animated videos as their primary explainer format, and around 30% of top-performing landing pages include video content. Smart animated video marketing strategies are becoming essential for competitive advantage in a saturated Chicago market.
At INDIRAP, we’ve noticed an explosion in the number of animation projects coming our way. Brands are realizing the potential of animation, and we don’t see that slowing down anytime soon. But don’t just take our word for it. Keep reading for insights straight from the source.
The data proves animation's effectiveness. Pages with video convert at 4.8% on average, compared to 2.9% without video, a 65% improvement. Dropbox's animated explainer supported their $48 million raise, keeping viewers engaged with visual hooks in under two minutes.
So what makes animation so effective at capturing attention and driving such results?
Professional animated video marketing cuts through information overload by simplifying messages into digestible visual stories. Smart businesses recognize that animation eliminates all confusion, reduces sales cycles, and creates memorable brand experiences that stick with audiences long after viewing.
All of these factors are important to stand out in a competitive market, and at Chicago video marketing agency INDIRAP, we understand that successful animation requires both creative vision and strategic execution to deliver measurable business results.
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We reached out to seasoned Video Editor, Chris Jon Conti, to offer up some insider insights as to why animated video has taken off so fast and what he’s noticed on a day to day basis.
A: I’ve definitely seen a sharp increase in animated projects over the last year. On one hand, people have been less available to film in person – for obvious reasons – but I also think a lot of our clients are seeing the benefits of animation. Animated branded content is evolving, and people are realizing more and more that it can connect them to their audience, teach and guide users and customers, and help improve sales.
A: Animated videos have tons of value. They can explain and simplify complex ideas, promote products, events, and services, tell the narrative of the consumer journey, or show off the interface of apps and websites. Animations can connect with audiences in unique ways to explain, educate, and engage. Plus, you aren’t limited by what’s tangible. The possibilities are endless.
A: Animation is typically more time-consuming for post-production since we’re creating the shots/scenes as opposed to capturing them. The production and Post-Production phases are essentially combined into one super phase. For the client, it’s usually less time-consuming because they don’t need to ever be on set, prep for an interview, or get us access to any locations to film. Depending on the style of animation, I could spend anywhere from 2 days to 4 months on an animated video. Each project is different, but every challenge is worth it.
As Chicago's leading video marketing agency, INDIRAP combines creative animation expertise with strategic thinking to help brands educate, engage, and convert their audiences. Whether you need product explainers, service overviews, or brand storytelling that connects, our team understands how to make animation work for business goals. Book a free, no-obligation Discovery Call today to explore how animated video marketing can transform your Chicago business.
Animated video marketing works across virtually every industry and business type. Software companies use explainer videos to demonstrate complex platforms, healthcare organizations simplify medical procedures, financial services break down complicated concepts, restaurants showcase menu items creatively, and B2B companies explain their services without boring their audience. Whether you're a tech startup, established corporation, or service-based business, animation helps communicate your value proposition clearly and memorably.
Professional animated video marketing projects typically require 4-8 weeks from concept to completion. Simple animations may take 2-3 weeks, while detailed character animations or multiple video series can require 8-12 weeks. The timeline depends on animation style, revisions, and project scope.
Animated video marketing is more effective than other content because animation simplifies complex concepts, eliminates physical production constraints, and creates memorable visual experiences. Research shows viewers retain 95% of information from video versus 10% from text, while animation specifically increases conversion rates by 20-80% compared to static content.
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