Gone are the days when video content creation and optimization were tough and time-consuming tasks. Today, AI for video content has taken over, and three-quarters of global video marketers use technology tools to create and optimize content. They understand that AI-powered video tools can reduce budget and time by 80% as compared to other traditional methods. 

The use of AI has revolutionized the video creation industry, helping companies create high-quality content more cost-effectively and efficiently. 

So, how can you use AI for video content creation? If you are new to this idea, here are eight ways to explore the use of artificial intelligence for video content creation and optimization. 

Importance of Using AI for Video Content Creation and Optimization 

According to the results of the Grand View Research, the global market for artificial intelligence technology, specifically in the video industry, is predicted to grow at the compound annual growth rate of 19.79% till 2030. While this significant growth is the result of an escalating demand of video content, the benefits of AI are also primarily responsible in this case. 

That's because AI tools for video content creation and optimization offer various benefits that can help enhance a video’s efficiency, quality, and reach. How? 

• Artificial intelligence can automate the process of editing a video. It saves ample time by trimming and cutting the video segments appropriately. 
• AI tools can help adjust the quality of a video in real-time based on your viewer’s device and internet connection. 
• You can use the technology to generate new ideas for your videos and then personalize them to add a unique touch. 
• Using AI for video production helps automate many aspects of this process, leading to a reduction in the cost of managing large teams and equipment. 
• AI for video content can also help you optimize your production. The tools automatically optimize your video titles, tags, and descriptions for a good search engine ranking and overall visibility. 

But while AI tools can help you wrap up your video creation and optimization goals faster than you can imagine, they should also be used carefully to eliminate any chances of error. 

Things to Consider When Using AI for Video Content Creation and Optimization 

Here are some key considerations to keep in mind before you find different ways to use AI for your video production. 

• Top Quality Always. Regardless of the popularity of an AI tool, ensure to check the quality of the generated content to meet high standards. The content must be free from error, accurate and relevant. Maintaining top quality is crucial for success. 
• Ethical Considerations. At times, AI algorithms may have biases leading to misrepresentation and unfair treatment. Make sure that you eliminate these elements and practice transparency when it comes to using the best AI tools. 
• Relevance of Content. Is the content generated by your preferred AI tool relevant to your audience? While AI tools hardly disappoint, you still need to go through the generated results to ensure that the data collected is exactly what your target market wants. 
• Integrations. Before you buy a tool, you need to ensure that it seamlessly integrates with your video production software. These integrations help manage workflow and scale according to content production requirements. ‍
• Cost and ROI. It is imperative to assess the cost of using an AI solution against the return on investment in terms of the performance of the content and overall time saved in producing it. You must also evaluate the efficiency gains from a tool to conclude whether it is for you or not. 

8 Ways to Use AI for Video Content and Optimization 

If you want to benefit from AI and its revolutionary technology, use it to create video content and manage its optimization. Luckily, there are many ways you can utilize the best AI for video content creation tools to facilitate your goals. 

Here are some ideas with examples. 

1. Generate New Video Content 

Are you suffering from a creative block? Or are you not sure what video idea would sit well with your audience? 

In either case, you can use AI to solve your dilemma. Have you watched Coca-Cola’s viral video ad, Masterpiece? It is a smartly designed video inviting digital artists from around the world to create magic using a new AI platform. 

Such campaigns are a true representation of AI’s power highlighting the benefits of this technology to generate compelling content related to videos, audios and texts. 

AI tools can be used to generate scripts, topics, themes or genres for your videos. They can also create storyboards by suggesting scenes based on the storyline. 

Look at this McDonald’s AI-generated ad video with content taken from a tool using this technology. 

If you use an AI tool for video content creation, make sure to recheck the results before posting. It is especially important to make sure that your videos are of high quality. 

2. Video Content Voice-Overs 

Watch this video ad, Planet Mountain Dew. 

From its picturization to the script, everything is interesting and top-notch. Also, have you noticed the voice-overs? Don't they sound realistic? 

When using AI for video production, you can also utilize it to generate your desired voice-overs. All you have to do is pick a tool, prepare your scripts and select a voice that matches your desired content, audience and the context. 

You may also customize the pitch, speed, and volume of the voice for your required delivery style. There are many platforms with features allowing you to incorporate emotional tone as needed. 

How can you benefit from this AI property? Generating voice overs for your video’s characters without needing artists on board saves you ample time and money. 

You are spared from the hassle of looking for an artist and then paying them for your work that meets all your requirements. Besides, you get your desired results faster than traditional approaches. 

3. Real-Time Language Translation 

Have you ever watched a TED Talks video? The channel gives you the option to watch the video of your choice. The multiple subtitle options are a great way to reach a wider audience by allowing them to watch your content without any language barrier. 

Here is a TED Talks video. You can switch on its substitutes and change to your preferred language as you want. 

How does the platform achieve this?  Ted Talks uses artificial intelligence to offer accurate real-time translations for your audience. By leveraging this feature, you can elevate your audience engagement with your content and also increase your global reach simultaneously. 

4. Add Interactive Elements to Your Video Content 

If you want your audience to engage more with your video content, you must add several interactive elements to make it interesting. Features like annotations, clickable elements, and overlays increase viewer engagement and interaction. 

Here is an example of AI interactive elements generated a few years ago. The video for Honda is titled as The Other Side. It was produced by the company WIREWAX and allows the user of the car to experience two realities at the same time. 

When you press and hold the letter R while watching the video, you get transported to an alternate reality. The aim of adding this interactive element in the video was to introduce Honda's newest car model, Civic Type R that was just released at that time. 

According to reports, when this video was first released, an average viewer spent 3 minutes watching the content, which significantly increased the Honda website’s traffic. 

Another important benefit of an engaging video is that it can help you collect crucial data on your audience’s preferences and feedback. 

5. Automate Video Editing 

Have you ever tried editing a video before?  If yes, you would already know how difficult this task is. However, with the best AI tools you can automate this job seamlessly. 

Automated video editing involves the use of algorithms and AI tools to streamline those post video production processes. The AI technology can assist you in trimming, cutting and editing your videos automatically. 

Most of the top tools use machine learning for video editing. They analyze your content, select the best moments and create transitions. You can also use these tools to select music for your videos. 

Using these AI for video content tools, you can save from wasting time and creating high-quality content within minutes. These applications generate a layout that resonates with your brand identity. Plus, they are a great support for people with limited video editing skills. 

Need an example? This video ad by Heinz shouts AI in every frame. The concept, automated editing, quality, and visuals are all a true definition of artificial intelligence at its best. 

You can create and edit similar looking content for your brand as well. However, after the tool edits your video, go through the final results again for any errors that you can make to make the content more promising. 

6. Generate Automated Thumbnail

AI for video content creation can also help you generate thumbnails automatically. Artificial Intelligence analyzes the video before generating a thumbnail that resonates well with your content and your audience. 

You can then use these thumbnails as the cover image of your videos to entice your audience. Plus, personalized thumbnails make content engaging while elevating the user experience. This helps your viewers to discover content that aligns with their interests and preferences.

Need inspiration? Take a look at this video. The AI-generated thumbnail is remarkably eye-catching. 

Netflix uses artificial intelligence to personalize all their thumbnails to display content that matches the preferences of their viewers. 

Do you know how it does it? The platform uses AI tools to evaluate the viewer's viewing history, preferences and interactions. It then automatically generates thumbnails of series, movies and shows relevant to the majority of the viewers. Here is a document that can help you understand how Netflix achieves this with the help of AI. 

7. Video Compression and Encoding

Great if you have used AI for video content. What now? It is all about its optimization, and artificial intelligence can help you achieve that, too.

If you want your video to be well-optimized, ensure that it has the right size with good quality. Luckily, AI algorithms can reduce your video’s file size automatically without compromising its quality. Techniques such as neural network-based compression generate excellent results all the time. 

Similarly, you can also use AI’s encoding settings to improve your video’s playback quality. This action, as a result, help reduce buffering, ensuring that your clients watch an excellent product.

8. Evaluate Your Video's Performance 

You have worked hard creating a video, but did it do well? To find the answer, you can use AI for video content performance evaluation.

There are many video analytics platforms, like Vimeo Analytics and YouTube Analytics, that have built-in AI features to measure the performance of your video content. 

You can use them to analyze your video’s views, engagement, and watch time. 

Another way to measure a video’s performance is through a sentiment analysis. AI tools can also perform this job through reviews and comments on your video. 

If you want to use AI to analyze the value of your video’s content, you can run a tool to evaluate the transcription for its

• Topic’s relevance
• Keyword density
• Sentiment

This evaluation can help you identify a video’s areas that are more engaging and those that fail to capture your audience's attention. 

Wrap Up 

AI for video content and its optimization is a blessing in disguise. This revolutionary technology can not only help elevate the quality of content produced but, at the same time, save you ample time in doing the job perfectly. 

However, if you want your viewers to watch an error-free video, make sure to go through your AI-generated content before posting it. Plus, before using any tool, practice it with samples so they can benefit you as expected. 

While some AI tools are easy to use, others are slightly complicated. Therefore, having prior knowledge or experience with the technology is a plus. 

Ready to make your optimized video with AI? Start it now and enjoy the results!