You’ve nailed down your real estate listings and perfected property photos, but what about the short form content aka reels? Regardless of how beautiful your property is, on social media, it is highly likely to just fade into the scroll.

You’ve got to distill the essence of a home and deliver it in a way that pops, and short-form reels are a great way to do that. We’re talking quick transitions and killer shots to give viewers a taste of your property’s best features.

However, creating these gems takes more than a few swipes and cuts.

Below, we explore how to break free from basic video production and make viewers double-tap after watching your reels. 

Virtual Tours for Real Estate Marketing: 8 Tips & Tricks

Who would’ve thought we’d be showing houses to buyers who aren’t even there? Yet here we are, where virtual tours for real estate marketing have become a norm. 

They let potential buyers stroll through properties from anywhere, making “house hunting” a whole lot less “hunting” and a lot more “see-it, love-it, let’s-buy-it.” But creating an unforgettable real estate virtual tour requires you to capture the vibe of each space so viewers feel like they’re right there, envisioning life within those walls.

To nail it, you’ll need smart angles, smooth pacing, and little details that sell beyond the square footage and take natural light, cozy corners, or even a peek of the view into consideration. 

Here’s how to make it happen.

1. Highlight Unique Features

Every house has walls, windows, and a kitchen. But what’s that one thing that makes this house unforgettable? 

When creating a real estate video, you want to zoom in on the elements that scream, “You won’t find this anywhere else.” 

Maybe it’s an old-world fireplace with character, a rooftop deck with killer views, or a cozy reading nook. These features are conversation starters, the kinds of things people remember.

The trick is to make viewers feel like they’ve found a hidden gem. 

So, instead of listing it as “unique,” help them feel it. Show how that space feels bathed in morning light or how that bonus room is perfect for a home office. 

Think of each feature as a hook that pulls them further into the tour and makes them think, “This is the one.”

Here’s a prime example of a video in which the presenter shines a spotlight on the home’s special features. He skips the usual ones found in any home and instead focuses on what makes this property one-of-a-kind. 

2. Use Trending Audio Wisely

Choosing the right audio for your reel sets the mood, builds the story, and (if done right) hooks viewers in a way visuals alone can’t. 

Trending audio works because it’s already catching attention. However, it’s important to choose a sound that actually compliments your property tour videos and isn’t distracting for the viewers. 

You can show a sleek, modern loft to the beat of a viral, upbeat song that says, “This place has personality,” or pair a cozy family home with something soft and inviting.

Besides, keep the volume balance in mind. Let the audio set the scene without drowning out your visual storytelling. Done right, your virtual tours for real estate marketing can make viewers want to see, save, and maybe even move in.

You can easily find trending real estate audios on TikTok and other similar platforms. 

3. Incorporate Client Stories 

Your past clients are storytellers who bring life to the spaces you’re showcasing. 

So, instead of presenting cold, empty rooms, share snippets of real stories: the family who built memories in that backyard or the couple who fell for the home’s charm on sight. 

When you add these stories, you’re allowing potential buyers to imagine their lives in those spaces.

This isn’t one of those bland, standard ‘it’s a great place’ testimonials but something that tells how your home changes the lives of people living there. 

Client stories add warmth (and credibility) to your virtual tours. What’s more, people love relatable experiences. 

Suddenly, the building is no longer just a “property for sale” but a home where memories are waiting to be made. 

Here is an example of a very wholesome yet short client story:

4. Behind-the-Scenes Clips

If you’re wondering how to make a virtual tour for real estate that gets people talking, you can’t miss this one. 

Behind-the-scenes clips add a level of authenticity to those glossy, polished shots. They allow viewers to see the hustle behind the glamor, making the experience more genuine.

A real estate videographer can show off that stunning living room and then cut to a clip of you arranging the furniture just right. It can also be a snippet of you chatting with the homeowners about what makes their space special. 

These moments speak volumes about your dedication. Plus, they humanize you as an agent. 

Also, don’t be afraid to be a bit playful! Maybe share a lighthearted blooper where the dog steals the show during a video shoot or chat about the quirks of a property that only you know. 

These candid moments build rapport and create a sense of trust. It makes viewers feel like they’re getting to know the person behind the listings. 

Here’s a behind-the-scenes real estate video:

5. Seasonal Themes

Just as we swap out our wardrobes for summer swimsuits or cozy winter sweaters, tailoring your content to reflect the season can be a great way to pique viewers’ interest. 

Each season offers a unique lens to highlight your listings and make them feel more alive.

Take autumn, for example. You can capture the magic of falling leaves, showcasing how that picturesque front porch is perfect for sipping cider wrapped in a warm blanket. 

Or, during the holidays, create a reel that captures the spirit of gatherings around the dinner table, complete with seasonal decor that sparks nostalgia. 

These touches evoke memories for your potential buyers.

Further, do not forget to pair your seasonal themes with fun, relevant captions or audio that match the vibe. In the spring, perhaps use upbeat, cheerful music that complements the freshness of the season. 

In winter, soft, warm tones can evoke a sense of coziness. 

By the end of the day, the goal is to create a sensory experience that makes viewers feel something.

6. Create Mini-Tours

If you’re uncertain how to create a virtual tour for real estate that keeps viewers waiting for the next episode, you’ve got to try mini-tours. 

These quick, engaging snippets can show the essence of a property in 30 seconds or less and are a great way to give potential buyers a taste of what they might call home.

Ideally, start with a captivating opening shot. It can be a sweeping view of the front yard or an inviting entryway. 

Then, show highlights: that stunning chef’s kitchen, the cozy nook, or the spacious backyard perfect for summer soirees. 

Make sure you keep the pace brisk, however. Quick cuts and lively music can inject excitement into your clips.

You can also play with themes. In other words, create mini tours centered around specific features like “Best Outdoor Spaces” or “Cozy Corners” that appeal to different buyer interests. This will keep viewers returning for more.

Here’s an example of a quick mini-property tour: 

7. Use Quick Stats Overlays 

Quick statistics provide a snapshot of key information in a visually appealing way. 

Instead of bombarding potential buyers with lengthy descriptions, go for these bite-sized nuggets of data that can capture interest in a flash.

For instance, as you walk viewers through a stunning kitchen, make sure a stat pops up: “Renovated in 2022: Gourmet appliances and quartz countertops!” 

This approach gives buyers concrete reasons to get excited. 

Quick stats can include information like square footage, the number of bedrooms and bathrooms, or unique features like “Smart home technology throughout” or “Just steps from the park!” 

However, make sure your overlays are visually consistent with your branding and easy to read. 

Ideally, go for bold fonts that stand out against the background but don’t distract from the visuals. Further, use colors that align with the property’s aesthetic. For a sleek modern home, you might opt for a minimalist design, while a cozy cottage could benefit from softer, warmer hues.

Also, timing is everything when using stats overlays. Pair them with the right visuals for maximum impact. 

As you glide through the master bedroom, let the overlay highlight features like “Spacious walk-in closet” or “Private balcony with sunset views.” This timing creates a seamless flow and makes the information feel like a natural extension of the tour rather than an afterthought.

Here’s an example: 

8. Add Value With Tips

If you’re curious about how to make a virtual tour for real estate that builds trust, what better way to do that than by sprinkling in some tips? 

Nuggets of wisdom establish you as a trusted resource in the real estate game. 

For instance, say you’re showcasing a stunning outdoor patio. As you stroll through, you might say, “Here’s where you can host epic summer barbecues! Pro tip: add string lights for that perfect evening vibe.”

It’s a simple yet effective way to invite viewers into the lifestyle that comes with the home while also providing practical advice. 

Tips can range from the practical to the imaginative. 

For instance, while highlighting a spacious kitchen, you could share a quick cooking hack: “With this much counter space, you’ll be whipping up gourmet meals in no time! And if you’re a fan of meal prep, a good rule of thumb is to keep your most-used tools within arm’s reach.” 

This adds layers to the experience and gives potential buyers ideas on how to use the space creatively.

Here’s an example social media video of this concept in action: 

View the complete reel here.

Also, don't forget to tailor your tips to the audience. If you're targeting first-time homebuyers, share budget-friendly DIY hacks or how to create a cozy ambiance on a budget. For families, you might suggest ways to kid-proof certain spaces.

This shows that you understand their needs and are invested in helping them envision life in the home.

Let Video Production Chicago Experts Help Create Stunning Virtual Tours For Real Estate Marketing

Short-form reels are a brilliant way to create compelling virtual tours for real estate marketing. 

These engaging snippets provide the perfect platform to highlight a home's unique aspects while inviting viewers into the lifestyle they could enjoy.

If you’re ready to create real estate tour videos that stand out in the sea of sameness, our video marketing agency can help. 

At Indirap, the leading video production company in Chicago, we bring your vision to life with eye-catching, trendy reels that are bound to intrigue your viewers. Let’s work together to create something truly amazing. 

FAQs

What is a virtual tour in real estate? 

Virtual tours for real estate marketing allow potential buyers to explore every nook and cranny from the comfort of their couch. They can easily zoom in on details and even get a feel for the layout, all without stepping foot inside. 

How to create a virtual real estate tour?

Real estate virtual tours demand a bit of creativity. Start by capturing high-quality photos or videos of the property (good lighting is your best friend here). You can use 360-degree cameras for an immersive experience. Once you’ve got your visuals, choose a platform or software to stitch them together. Finally, do not forget to add delightful details — like fun facts about the home or local amenities. 

How do I promote my virtual tour?

Promoting your virtual tour is all about getting the word out in creative ways. Start by sharing it on your social media channels using eye-catching snippets. Also, consider running targeted ads to reach potential buyers in your area. And don’t underestimate the power of good old-fashioned networking; tell everyone you know, from friends to fellow realtors, and encourage them to share. The more eyes on your property virtual tours, the better!

How do I prepare for a virtual tour?

Start by decluttering and staging the home to create a welcoming atmosphere. Make sure the lighting is top-notch. Generally, natural light works wonders, so open those curtains. Familiarize yourself with the layout and plan your route so you can seamlessly guide viewers through each room. Finally, rehearse your script so you can deliver commentary without a hitch. 

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