Your customers aren’t looking for perfection anymore. They want something real—something that feels human. Research highlights, “Gen Z has developed a well-honed skepticism toward anything that appears too polished, too perfect, too contrived.” 

The same study mentions that 90% of the generation prefers buying from brands that appear authentic. Things get even more interesting when we notice that it isn’t only about Gen Z, but a whopping 75% of US shoppers prefer something similar: spending more on authentic brands. 

That’s exactly why live streaming for business has become crucial. 

You no longer have to fake it (you shouldn’t, in fact) or edit out the awkward moments; it should be you, your audience, and whatever happens in real time. And oddly enough, that’s the beauty of it. 

Stick around as we expand more on the perks of live streaming and how it meets consumer preferences. 

5 Reasons You Should Choose Live Streaming For Business

When was the last time you sat through an entire commercial? Exactly. Your audience is no different.

So, how can you break through the noise and retain the interest of your audience? By being spontaneous, authentic, and showing the human side of your brand. 

Forbes stresses that brands “aim for authenticity, even when it hurts” because that’s what consumers today crave. Thankfully, live streaming offers a perfect chance to give your audience exactly what they want to see. 

Here are some live streaming benefits for business. 

1. Real-Time Engagement

Think about your favorite moments in life, the ones that weren't planned down to the last detail but happened in real time. Maybe it was a spontaneous road trip with friends or an unexpected conversation with a stranger that led to a new friendship. 

Such moments stick with us, no? 

The coolest thing is that you can channel the same vibe into your business. This is where live streaming for business comes in, and trust us, it’s like a breath of fresh air in the marketing world. 

When your audience gets to be part of the action, they aren’t passive observers anymore but active participants. This kind of interaction creates a community feel, and your audience naturally feels invested in your brand. 

2. Cost-Effective Marketing

As a business, you probably spend too much on traditional advertising—print ads, billboards, radio spots—you name it. It can feel like a black hole for your budget. Fortunately, live streaming lets you market your brand while saving your money. 

With just a smartphone and an internet connection, you can create high-quality live streams for your business. 

No need for elaborate setups—just authentic engagement in real-time. This means you can invest more in your core business instead of draining your resources on traditional marketing methods. 

3. Better Reach

When it comes to traditional marketing, you spend hours creating that perfect message. Then, you carefully place it in front of your target audience, only to wonder: did it even reach the right people? With live TV streaming for business, you can bid farewell to those worries. 

That’s because it creates a direct line to your audience in real time. Plus, it expands your reach far beyond your usual circles. 

When someone tunes in, they can easily share it with their network, and suddenly, you aren’t speaking to a few but potentially thousands. 

So, if you’re looking to reach a larger, more engaged audience, live streaming offers a way to do just that. 

4. Positioning Your Brand as an Authority

Do some brands instantly come to mind when you need expert advice? If so, it’s not by accident. In fact, it’s about positioning. 

Selling great products and services alone doesn’t make you a go-to source in your industry. It has something to do with the credibility you build over time, and live streaming helps you build that. 

When you go live to share insights, offer tips, and the latest industry trends, you show your audience that your brand knows its stuff. Over time, this helps position your brand as an authority, a place people turn to for expertise. 

5. Product Launches

Launching a new product is a high-stakes moment for any business. You want to build excitement among the audience and get people talking. Live streaming for business lets you make that big splash. 

Introducing your new product through live streaming can give your audience a whole new experience. They can watch it in real-time, share their reactions, and ask any queries they may have. 

Plus, it adds an element of anticipation and transparency that pre-recorded launches can’t match. Galaxy Note 8’s launch video can serve as an inspiration here. 

Here’s another video of when Galaxy AI was launched back in July 2024:

Live Video Streaming for Business – 5 Ideas to Try

Live streaming offers countless opportunities to get creative. If you’re ready to leverage it for your business and aren’t sure where to start, here are some ideas to try.  

1. Real-Time Product Customization

Wouldn’t it be cool to walk into a store where you can design a product exactly how you want it? Now, imagine offering the same experience to your online customers through live streaming. 

Real-time product customization offers that. It lets viewers personalize products as they watch. They can, for instance, choose the colors of a sneaker, add custom engravings to a piece of jewelry, and even build a tech gadget to their liking. 

This way, the audience can see their choices come to life in real-time. You can guide customers through their options, answer questions on the fly, and give them a sense of ownership over the product. 

This makes real-time product customization incredibly effective at driving sales. After all, who wouldn’t want something they helped create? 

Here’s an example of real-time visual customization. Though it’s not a live video, it can be used as a source of inspiration.

2. Behind-the-Scenes Team Takeover

Humans are naturally curious; giving them a sneak peek into the inner workings of your business can do wonders. This would require your team members to take control of the live stream and show off the day-to-day action. 

Forbes mentions that Behind-the-scenes (BTS) content lets you create “authentic, easy-to-make videos that reap lucrative results.”

Your team can leverage this opportunity to showcase product development, tour the office, or simply share some candid, raw moments of the business. 

Plus, team takeover gives your staff a chance to share their personality, which strengthens your brand’s identity. It might be simple, but it’s a great way to connect with your audience well.  

3. “Ask Me Anything” Series

Perhaps you’ve seen industry experts, especially influencers, answering questions on the spot and engaging with their audience meaningfully. 

In fact, #askmeanything is a popular hashtag on Instagram. Some people even share it on their stories to let the audience interact with them (and boost engagement). You can use the same strategy during a live stream. It gives you a chance to address hot topics, clarify doubts, and show your brand’s human side. 

However, before you hold the session, make sure you promote it as an event people can’t miss. 

Consider using compelling video teasers to generate buzz on social media video platforms. 

Typically, Instagram and Facebook are popular live streaming platforms for business. You can use them to pre-inform your audience. YouTube also offers a YouTube live stream for business option to help brands make the most of this format. 

Regardless of the platform you choose, make sure you keep the energy high and address a mix of pre-submitted and live questions to keep things fresh. 

4. Live Customer Success Stories

We’ve all seen glowing customer testimonials, but have you ever thought about turning those success stories into something more impactful, like a live event? 

Consider this: research highlights that customer testimonials have an 89% effectiveness rating in content marketing. But reading a review is one thing, and watching a real customer share their experiences in real time is a whole different ballgame. 

When a satisfied customer tells their story live, viewers get to witness the benefits of your products or service through the eyes of someone just like them. 

Consider this example of a customer testimonial. It’s not a live video, yet watching it leaves a positive impression about the brand: 

Now, consider turning it into a live video; it’ll be a lot more engaging and impactful. If you intend to use this idea, consider these tips:

• Feature different customer personas. Instead of showing the same customer every time, highlight diverse experiences across industries or use cases to show the full range of what your business can do. 
• Encourage a two-way conversation. Have your team actively join the session to provide additional context and highlight key moments in the customer’s story. 
• Use success stories to address common concerns. Choose customers who’ve overcome challenges your prospects are facing. This will resonate with your audience’s pain points, and they’re more likely to stick.

5. Live Unboxing With Influencers 

People love unboxing videos because they spark our natural curiosity. It gives them a way to experience the excitement of opening a new product without leaving their couch. 

Now, add an influencer to the strategy, and you’ll take it a step further. And when it goes live, you’ll generate even more engagement. The unfiltered and raw approach will take the excitement to a whole new level.

Viewers get to see how the product looks and works through the eyes of someone they trust. Plus, the live format gives room to ask questions and share reactions. 

Not to mention that influencers bring their loyal followers along, so you expose your product to a broader, more engaged audience. Just make sure you: 

• Choose influencers that genuinely align with your brand. This way, you’ll be picking someone who’s interested in your product and get to see their reaction. 
• Give the audience multiple angles of the unboxing — close-ups of the product, reactions from the influencer, and even behind-the-scenes looks. The best live streaming service for business can guide you in this regard. 

Connect with the Best Video Marketing Agency Now!

Live sessions give your audience a window into your brand, showing the raw, unpolished moments that humanize your business. However, you must use it strategically to drive results. 

After all, it isn’t about the content alone; it’s about better content that truly engages. And video production Chicago experts can help in this regard. 

Our team at Indirap works closely with you to build unique experiences that spark real growth for your brand. Whether you seek someone to guide you about live streams or create a video marketing strategy that stands out, we've got you. 

Let’s connect and create something to make your brand unforgettable. 

FAQs

Why live streaming is good for businesses?

Live video streaming for business is good because it feels personal, unscripted, and real, exactly what people crave in an overly curated world. It pulls down the corporate curtain and makes your brand feel human, whether you want to showcase a new product or simply chat with customers. 

How do you use live streaming for marketing?

You can use live streaming for behind-the-scenes looks, product demos, or a casual Q&A session. When viewers feel like they’re part of something happening in real-time, they’re more likely to remember it. Bonus points if you can make it interactive, asking for opinions or running live polls to keep them hooked. 

What is the most profitable live stream?

The sweet spot for profitability comes with live shopping events. When you demo a product live, viewers can click a button to buy it then and there. You’ve got their attention, their trust, and—if you’ve done it right—their purchasing power. Collaborations with influencers also rake in profits. But the real trick? Make it feel like a moment they can’t miss out on. 

How is live streaming changing marketing?

Live streaming is flipping marketing on its head by ditching the polished for something more raw and real. Traditionally, marketing was restricted to something where customers were passive viewers. However, live streaming makes them active participants by letting them ask questions and give feedback. Put simply, live streaming is making marketing a two-way street, and that’s where the connections happen. 

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