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December 15, 2024
With content creators multiplying like rabbits, standing out feels like trying to catch a firefly in a lightning storm. We feel you!
Besides, the shrinking attention spans add another layer of hurdle. But when the going gets tough, you don’t give up; you raise the bar and level up.
So, how do you reel in those clients amidst the endless sea of content? Video content is the answer. Since scrolling is the new normal, you’ve got to give your viewers something that stops the scroll. Thankfully, videos do the job fairly well.
They’re the cool kids at the party - everyone wants to hang out with them, including your clients. You get our drift, right?
Below, we’ve enlisted 5 tactics to attract your clients through video content without them even knowing.
83% of respondents prefer watching videos to access a piece of information, suggests a survey. Another study shows that a whopping 100 million internet users watch a video online every day. Now, that’s some real dedication right there!
Besides, social media handles like TikTok taking the internet by storm proves people adore video content. Your clients are no different.
Here’s how to leverage video content marketing and skyrocket your influence on your customers.
Imagine sitting around a campfire with your friends. It’s dark, the stars are twinkling, and the only thing lighting up the night is the crackling flames. You can feel the warmth of the fire against your skin, hear the rustle of leaves in the breeze, and smell the earthy scent of the forest around you.
You see? That’s the magic of storytelling. It grabs your attention from the get-go. It transports you to another world and makes you feel every emotion.
And video content? Well, it’s the modern-day campfire tale.
It offers endless possibilities. You’ve got visuals, music, and narration - all blending together to create an immersive experience that sticks with people long after they’ve hit the pause button.
But here’s the kicker - compelling storytelling is more than just entertainment. It gives you a chance to share your brand’s story, connect with your potential clients at a deeper level, and build meaningful relationships to ultimately drive action.
We don’t recommend selling right away. To turn viewers into believers and believers into loyal fans, you have to put in some prior work.
See how Reebok does an inspiring job through its “Be More Human” ad by featuring a differently-abled athlete. It’s empowering, humane, and hits the audience right in the feels!
Say you’re scrolling through your favorite social media feed, and suddenly, you stumble upon a short animated video. In just a few seconds, it explains a complex concept in a way that’s so clear it feels like a light bulb flicking on in your brain. That’s the beauty of explainer videos.
They take complicated products, ideas, or services and break them down into bite-sized chunks that even your grandma could understand. Engaging visuals, simple language, and a dash of creativity (especially if you’re collaborating with us) make the complicated seem like a child’s play.
Whether you intend to introduce a new product, educate your customer, or solve a problem, explainer videos are the Swiss Army Knife of your communication strategies.
Here is our explainer video content on YouTube:
Dropbox's explainer videos are another living proof that concepts can be made simple. Here is one:
Let’s be real - glowing testimonials from satisfied customers catch everyone’s attention. There’s a reason 84% of people trust online reviews as much as friends.
Social proof is akin to having a cheering section for your business. It’s undeniable evidence that other people have had a positive experience with what you’re offering, and it speaks volumes louder than any self-promotion ever could.
As such, they remain a potent persuasion tool for you to win over your skeptical customers and build trust in a crowded marketplace. It can guide hesitant prospects toward making a purchase or taking action.
So, ask your client to create a short video testimonial and share it on your social media.
Then, sit back, relax, and let the voice of your satisfied customer do the talking. Hub Interiors Australia, a fitout design and construction company, shared its customer testimonial through video content. You can do that, too!
Educational videos lend a helping hand to your customers. They can turn learning into a fun and engaging experience with engaging visuals and expert insights.
Besides, they position you as a trusted authority in your field, which is a plus since people buy from those in authority.
So, as a video content creator, you can help your viewers learn, grow, and achieve their goals. Simultaneously, you’ll be achieving your goals - building brand reputation, targeting the right customers, and generating money, that is.
TED takes educational videos to the next level. In fact, it’s known for its helpful video content - one simply doesn’t get 24 million subscribers!
We’re nosy beings. Sure, we enjoy what’s on the surface, but at the same time, we seek to explore what lies beneath it.
Behind-the-scene videos peel back the curtain and give your customers a glimpse into your creative process, the challenges you faced, and the path you took to overcome them.
These videos humanize the creators behind the content and build a deeper bond with those watching. They show the blood, the sweat, and the tears that go into bringing life to what you offer.
So, behind-the-scenes videos add depth, authenticity, and intrigue to your brand. Make sure you give your customers a pass to the magic happening off-camera, just like Disney.
With everyone and their dog turning to the content creation world, you’ve got to do something to stand out. Video content marketing, fortunately, lets you create an experience that sticks with your customers long after they’ve clicked away.
So, go ahead, put in the work, and watch your business grow unless you’re working with us - then you’ll be cruising on the express lane to success.
