B2B Video Content Marketing & Distribution Tips

July 7, 2020   |   Share:     |  

So, you’ve got a great, engaging, and well thought out video showcasing your brand. Great! Now what? No matter how good it is, it won’t do you any good if no one sees it. At INDIRAP we know that creating high quality content is only part of the process. Once you’ve attained that, it requires thoughtful planning to get your content seen by the right people. Check out this video of our Founder and Executive Producer, Julian Tillotson breaking down a few video distribution tactics to maximize the value of your content.

In this video, Julian discusses: 

1. The Importance of Email Marketing

Attaching video content to your emails automatically puts it in front of a large group of people. Not just anyone though. This is an audience that has already shown interest in you or your brand. Therefore, they’re more likely to watch the content you have to offer and truly listen to what you have to say. By putting a link right there in an email you’re bringing the content directly to the right people, adding no extra work for them or your team. 

2. Why You Should Have a Video On Your Website

Let’s start with some stats. Adding video to your site can: 

Boost conversion rates up to 80% – When purchasing products or services people want video. Potential customers might be aware of your brand and what you do. Maybe they’re even considering your brand along with others. But videos have a way of engaging an audience and demonstrating value that words sometimes can’t, leading to trust and conversion.

Boost your SEO ranking & Increase organic search traffic by 157% – These go hand in hand. Google algorithms will rank your site higher over a similar site that lacks video. This increases the likelihood that your website is seen by people who aren’t aware of your brand. When that new audience clicks on your site, that boosts your organic search traffic. There are tons of ways to seamlessly incorporate videos into your site, such as Header Reels that offer those new viewers a warm welcome to your site and brand. 

3. Video’s Role in Sales and Marketing Integration

Video is a powerful sales and marketing tool that plays an important strategic role. Some methods include: trade shows, pitches, office screens, training, presentations. No matter what the case, when you have a message you need to get across, video is the way to capture your audience’s attention in an engaging way. When you distribute your video content using these strategies it adds an entertainment value and accuracy that is unmatched. 

4. The Power of Social Media Marketing

Get more eyes on your brand. Adding video content to your social media posts has the ability to increase your views by 48% as well as boost your shares by 1200%. This engagement is vital in establishing credibility within your industry as well as gaining trust and staying relevant with your audience. You can share this content organically, via paid ads, or even rework it into future content creation in the future. 


None of these tactics are just one-and-done. It requires creativity and diligence to truly reap all the benefits that your video content has to offer. Over the past 10 years we’ve seen clients excited to show the world their new video content, but not quite sure how to get it out there in a way that maximizes the ROI. That’s why we’ve developed INDIRAP Social Club. In Julian’s words, “INDIRAP Social Club helps your brand create and distribute monthly content for all your digital platforms. We integrate that content into your email drips and marketing campaigns, and help you turn that content into paid ads that drive new customers to your doorstep.” We take the guess work out of creating and distributing your content so you can focus on the increased awareness of your brand and put time towards your increasing client base. 


We truly want your business to succeed and are here to assist in any way we can. 

Whether you already have video content or are interested in producing new content to distribute, reach out to us and reserve a free 15 minute strategy session at the link below. 

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