Posts By: Sarah Spiro

December 9, 2020

Now Live on YouTube: INDIRAP Rebranding for 2021

  It’s time for a rebrand! INDIRAP is rebranding for 2021. From targeting your sales strategy, looking at mood boards or locking down a look, vibe and feel. These are essential things that your brand needs to be taken seriously and stand out.   December is the month for INDIRAP’s Rebrand. We are always looking […]

September 1, 2020

Functions of Video Content | INDIRAP Productions

Video content can serve many different functions and if you aren’t utilizing them all, you’re tossing money down the drain. INDIRAP has covered what those different types of videos are and how they can function to serve your brand and generate leads, revenue, and stronger engagement for your business. View this post on Instagram Does […]

August 20, 2020

The Importance of Content Consistency

We are creatures of habit. We eat our meals at recurrent intervals, we go to bed and wake up in cyclical patterns, and our days flow according to our regularly choreographed routines. How we interact with social content is no different. There is a general ebb and flow in which consumers engage with brands and […]

July 7, 2020

B2B Video Content Marketing & Distribution Tips

So, you’ve got a great, engaging, and well thought out video showcasing your brand. Great! Now what? No matter how good it is, it won’t do you any good if no one sees it. At INDIRAP we know that creating high quality content is only part of the process. Once you’ve attained that, it requires […]

June 17, 2020

How to Step Up Your Digital Content Marketing Strategy

Have you noticed a recent increase in the branded digital content brands have been distributing? You’re not alone. The past months have shown a massive shift in the way in which brands are connecting with their audience and content marketing has become the name of the game.  What is Content Marketing?  Lexico describes it as, “A type […]

May 27, 2020

How To Save Time and Money with Training Video Libraries For Your Business

A skilled employee is an extremely valuable asset. However, you can’t hire a candidate and expect them to thrive immediately. Training must take place in order to build the new employee’s knowledge of the company/brand as well as how they will be completing their day-to-day tasks. Depending on the size of the business and how […]

May 12, 2020

How Virtual Tours Will Benefit Your Real Estate Business

Every industry is currently facing its own sets of challenges and is looking for ways to adapt. The real estate business is no different. Over the years, the industry has been taking steps to become more digital, however, the recent crisis has expedited the real estate world into the digital age. Now, the possibility of […]

May 7, 2020

10 Types of Videos Your Business Needs to Succeed

Videos are not just a passing trend that will die out. They are here to stay. No matter what industry you’re in or the type of business you have, implementing video into your business model will benefit you in the long run. Unsure about what kind of videos will suit your needs the best? Take […]

May 2, 2020

The INDIRAP Internship Experience: Mariah Kooyman

The start of May unfortunately means the end of our time with our Spring Intern Mariah Kooyman. It has been a pleasure to have Mariah as part of the INDIRAP team over the past 4 months and we’re incredibly thankful for all of the hard work she has done. Keep reading to hear from Central […]

April 30, 2020

8 Benefits of Animated Video for Business

At INDIRAP we talk a lot about video in general and the power it has when it comes to boosting sales and telling your brand’s story. In this article, however, we’ll be breaking down animated videos specifically (Like the ones shown below) and all the ways your business can benefit from them. INDIRAP’s List of 8 […]

April 15, 2020

How Client Testimonial Videos Form a Human Connection

What Is a Human Connection? A human connection is a shared moment in which people are able to connect on a personal level. There are a variety of ways for consumers to experience these moments. Face to face, digitally, from one person to another, or between a person and a brand. These experiences build trust, […]

April 10, 2020

Top 12 Tips For Marketing During a Crisis

Ask How You Can Help This is truly an unprecedented time and it’s okay to be questioning each step moving forward during this crisis. The best way to get answers to those questions? Ask! That’s right, outright ask your audience what they need from you right now. Listen Use every source you have to listen […]

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