Let’s say you read this article and decide to implement all these changes to your sales funnel. That’s great! But how will you know what’s working and to what extent?
An influx of sales is a great thing, but what’s even more important is knowing where that stream is coming from and why. That knowledge will allow you to perpetuate the results. Whether it’s by doubling down on that method or tweaking other aspects of your funnel to better match what brings the most results.
So yes, it’s crucial to adjust your funnel and bring it up to date. But don’t do so if you’re planning on ignoring it and just letting it pilot itself. We’re not saying it’s easy. But it will be worth it.