Think of some of the most famous brands out there. Apple, Google, Amazon. They host billions of visitors on their sites every day, and what do they all have in common? Their simplicity.
Online audiences have short attention spans, so the less chaotic your website is, the more likely you are to quickly grab hold of their attention and guide them through your funnel. This means using plenty of white space, as few words as possible, and a heavy focus on imagery and video.
Be direct and get straight to the point. No need to be cutesy. Open with a catchy header and provide your call(s) to action shortly after. If you allow your visitors to get lost in your bells and whistles, that’s exactly what’s going to happen.