5 Ways To Attract Clients with Video Content 👀
May 13, 2022 | Share: |
3.5 minute read
Video content has the power to evoke actions in a way that words sometimes can’t. Which makes it an incredibly powerful tool when you’re looking to reel in clients. In this article we’re giving you our 5 tried and true methods for creating video content that is guaranteed to attract more clients and why. Let’s get started 👇🏽👇🏽👇🏽
1. Tell Your Brand Story
Words can only get you so far. A brand overview video is by far the best way to introduce yourself to potential clients. Obviously, it would be ideal if you could meet every potential client face-to-face to introduce yourself, answer all their questions, and break the ice a bit. But that’s just not always possible.
In the digital age, chances are, you will have hundreds of potential clients who will determine if they want to work with you solely based on your digital presence.
We think of the brand overview video as a warm handshake. It works for you 24/7 by telling your brand story to anyone who wants to hear it, night or day, rain or shine. It puts you in control of your digital narrative and allows you to introduce yourself to potential clients even when you can’t physically introduce yourself.
Example:
2. Explain Your Process
Anyone who is thinking about doing business with you is going to have questions about your process. And there’s no better way to answer those questions than through a process video. Of course, you can tell clients how you like to do things and what the experience will look like. But we think showing them has a much more profound impact.
How can you solve a customer’s problem? What exactly makes you unique? Why do you do things in specific ways, and how does it benefit your clients? Anything you think might be helpful for your client to know, you can address in your process video. These videos give you the perfect opportunity to address any potential concerns in an entertaining and helpful way.
It shows that you’re putting thought into their experience and want to ensure there are no surprises.
Example:
3. Testimonials
One of the best ways to attract new clients? Show off other clients! Reviews are everything in the digital age, and not having any can really harm your business and come across as sketchy.
Testimonial video content, unlike any other video, really pulls back the curtain and allows potential clients to see what it’s really like to work with you from someone who already has.
They offer insights into the customer experience and add essential credibility to your brand. You’re not just saying that people love working with you. It shows your clients actively saying how they loved working with you and why. When it comes to attracting and persuading clients, testimonial videos are non-negotiable.
Example:
4. Educational
Obviously, you know your industry backward and forwards. But how can you get that across to your clients before you even start working together? Educational content is one of our favorite methods to position yourself and your brand as a thought leader.
Not only will this content be beneficial for others who work in your industry, but it will show any potential clients that you are legit and eager to spread your knowledge.
Not every client you work with will be very familiar with what you do. These videos are an excellent way for them to explore and learn, all while getting to know you and your brand! It’s content that’s easy to share, which means that it’s even more likely to capture more clients who might stumble upon it.
Example:
5. Show off your personality
Think of the content you’ve seen in the past that you loved. What made it stand out? Was it robotic or stiff? Or was it more personable, funny, and genuine?
People work with people they like. But how can a client know that they like you if all the video content you put out doesn’t show who you are?
It’s okay to let down your sleeves now and then and show your audience that you’re human! In fact, it’s more than okay! People enjoy it and might even expect it.
When developing content for our clients, we always try to find ways to infuse their personalities into their videos. Not only because it makes for a better shoot experience, but because we know that those are the unique details that will set them apart and allow their audience to relate to them.
It provides perfect ice breakers to ensure your clients feel comfortable before you’ve even met them.
Example:
When it comes to strategic video content, we don’t mess around. And we know all of these methods work because we use them ourselves. Is it easier to just put a paragraph on your website or your Facebook page describing who you are? Sure. But videos speak louder than words.
Don’t just tell people why they should work with you. Show them. And if you need any help, just give us a call.
We’re continually evolving over here at INDIRAP. Whether it’s the content we’re putting out, the brands we look to for inspiration, or the technology we use. We’re never satisfied standing still.
So if you’re looking for a creative partner to constantly challenge you and help you grow, you’ve come to the right place.
