Think of the content you’ve seen in the past that you loved. What made it stand out? Was it robotic or stiff? Or was it more personable, funny, and genuine?
People work with people they like. But how can a client know that they like you if all the video content you put out doesn’t show who you are?
It’s okay to let down your sleeves now and then and show your audience that you’re human! In fact, it’s more than okay! People enjoy it and might even expect it.
When developing content for our clients, we always try to find ways to infuse their personalities into their videos. Not only because it makes for a better shoot experience, but because we know that those are the unique details that will set them apart and allow their audience to relate to them.
It provides perfect ice breakers to ensure your clients feel comfortable before you’ve even met them.