As social platforms become more and more developed, they’re becoming much less interchangeable. Over the years, most brands could get away with developing one piece of content, one caption, and essentially copying and pasting it across the leading platforms. We don’t see that flying for much longer.
Already each platform has varying content rules. From character limits to video lengths. Not to mention the differentiation in what content performs best on each platform.
The expansion beyond the big three; Facebook, Instagram, and Twitter, makes things even trickier. LinkedIn has made considerable strides in becoming a well-valued platform, along with Pinterest. And of course, we barely even need to mention user-generated giants like YouTube and TikTok.
If you want to stay relevant, variety is key. That being said, it’s tremendously hard to be a superstar on every platform. We recommend you find your dominant platform and put most of your marbles into it. The rest can serve as supporting roles.